{"id":6363,"date":"2024-08-23T22:58:26","date_gmt":"2024-08-23T20:58:26","guid":{"rendered":"https:\/\/british-online.uk\/?p=6363"},"modified":"2024-11-02T11:24:44","modified_gmt":"2024-11-02T09:24:44","slug":"buying-and-selling-terminology-in-english","status":"publish","type":"post","link":"https:\/\/british-online.uk\/en\/buying-and-selling-terminology-in-english\/","title":{"rendered":"\u0627\u0628\u0631\u0632 \u0645\u0635\u0637\u0644\u062d\u0627\u062a \u0627\u0644\u0628\u064a\u0639 \u0648\u0627\u0644\u0634\u0631\u0627\u0621 \u0641\u064a \u0627\u0644\u0644\u063a\u0629 \u0627\u0644\u0627\u0646\u062c\u0644\u064a\u0632\u064a\u0629 \u064a\u062c\u0628 \u0645\u0639\u0631\u0641\u062a\u0647\u0627"},"content":{"rendered":"

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\u062f\u0648\u0631\u0629 \u0631\u062c\u0627\u0644 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0644\u062a\u0639\u0644\u0645 \u0627\u0644\u0644\u063a\u0629 \u0627\u0644\u0625\u0646\u062c\u0644\u064a\u0632\u064a\u0629 \u0645\u0639 British Online<\/h2>\n

\"<\/p>\n

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\"\"<\/a><\/p>\n

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\n<\/span><\/h2>\n

\"<\/p>\n

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\u0627\u0643\u062a\u0634\u0641 \u0645\u0639\u0627\u0646\u064a \u0627\u062e\u062a\u0635\u0627\u0631\u0627\u062a \u0627\u0646\u062c\u0644\u064a\u0632\u064a\u0629 \u0634\u0627\u0626\u0639\u0629<\/a> \u0648\u0645\u0633\u062a\u062e\u062f\u0645\u0629 \u064a\u0648\u0645\u064a\u0627\u064b \u0639\u0628\u0631 \u0645\u0648\u0642\u0639 \u0627\u0644\u0645\u0639\u0647\u062f \u0627\u0644\u0628\u0631\u064a\u0637\u0627\u0646\u064a \u0623\u0648\u0646\u0644\u0627\u064a\u0646 \u0644\u062a\u0633\u0647\u064a\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0648\u062a\u0639\u0644\u0645 \u0627\u0644\u0644\u063a\u0629.<\/p>\n

Sales Pipeline \u0645\u0633\u0627\u0631 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a<\/strong><\/h3>\n
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\n
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\u0639\u0644\u0649 \u0627\u0644\u0631\u063a\u0645 \u0645\u0646 \u0627\u0644\u062a\u0634\u0627\u0628\u0647 \u0628\u064a\u0646 \u0645\u0633\u0627\u0631 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0648\u0642\u0645\u0639 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a\u060c \u0625\u0644\u0627 \u0623\u0646 \u0627\u0644\u0645\u0633\u0627\u0631 \u064a\u062a\u0639\u0627\u0645\u0644 \u0628\u0634\u0643\u0644 \u0623\u0643\u0628\u0631 \u0645\u0639 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0645\u0628\u0627\u0634\u0631 \u0628\u064a\u0646 \u0627\u0644\u0645\u0646\u062f\u0648\u0628\u064a\u0646 \u0648\u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0628\u064a\u0646\u0645\u0627 \u064a\u0631\u062a\u0643\u0632 \u0627\u0644\u0642\u0645\u0639 \u0639\u0644\u0649 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0631\u0642\u0645\u064a \u0648\u062a\u0648\u062c\u064a\u0647 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0646\u062d\u0648 \u0627\u0644\u0634\u0631\u0627\u0621.<\/p>\n

Value Proposition \u0639\u0631\u0636 \u0627\u0644\u0642\u064a\u0645\u0629<\/strong><\/h3>\n

\u0639\u0631\u0636 \u0627\u0644\u0642\u064a\u0645\u0629 \u0647\u0648 \u0627\u0644\u0648\u0639\u062f \u0627\u0644\u0641\u0631\u064a\u062f \u0627\u0644\u0630\u064a \u062a\u0642\u062f\u0645\u0647 \u0644\u0639\u0645\u0644\u0627\u0626\u0643 \u0648\u0627\u0644\u0630\u064a \u064a\u062c\u0639\u0644\u0643 \u062a\u0628\u0631\u0632 \u0641\u064a \u0633\u0648\u0642 \u0645\u0632\u062f\u062d\u0645 \u0628\u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646. \u0625\u0646\u0647 \u0627\u0644\u0633\u0628\u0628 \u0627\u0644\u0630\u064a \u064a\u062f\u0641\u0639 \u0627\u0644\u0639\u0645\u064a\u0644 \u0644\u0627\u062e\u062a\u064a\u0627\u0631\u0643 \u0639\u0644\u0649 \u0627\u0644\u0622\u062e\u0631\u064a\u0646. \u0633\u0648\u0627\u0621 \u0643\u0646\u062a \u062a\u0642\u062f\u0645 \u062e\u062f\u0645\u0629 \u0639\u0645\u0644\u0627\u0621 \u0627\u0633\u062a\u062b\u0646\u0627\u0626\u064a\u0629 \u0639\u0644\u0649 \u0645\u062f\u0627\u0631 \u0627\u0644\u0633\u0627\u0639\u0629\u060c \u0623\u0648 \u062a\u0648\u0641\u0631 \u0623\u0633\u0631\u0639 \u0646\u0638\u0627\u0645 \u0634\u062d\u0646\u060c \u0623\u0648 \u062d\u062a\u0649 \u062a\u062a\u0645\u064a\u0632 \u0628\u062a\u0642\u062f\u064a\u0645 \u0623\u0633\u0639\u0627\u0631 \u062a\u0646\u0627\u0641\u0633\u064a\u0629\u060c \u0641\u0625\u0646 \u0639\u0631\u0636 \u0627\u0644\u0642\u064a\u0645\u0629 \u0647\u0648 \u0645\u0627 \u064a\u062d\u062f\u062f \u0645\u0643\u0627\u0646\u062a\u0643 \u0641\u064a \u0623\u0630\u0647\u0627\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

Top of Funnel \u0642\u0645\u0629 \u0627\u0644\u0642\u0645\u0639<\/strong><\/h3>\n

\u0642\u0645\u0629 \u0627\u0644\u0642\u0645\u0639 \u0647\u064a \u0627\u0644\u0628\u0648\u0627\u0628\u0629 \u0627\u0644\u062a\u064a \u062a\u064f\u0641\u062a\u062d \u0644\u062c\u0630\u0628 \u0627\u0646\u062a\u0628\u0627\u0647 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646 \u0648\u0625\u062f\u062e\u0627\u0644\u0647\u0645 \u0641\u064a \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0628\u064a\u0639. \u062a\u0645\u0627\u0645\u064b\u0627 \u0643\u0645\u0627 \u0647\u0648 \u0645\u0641\u0647\u0648\u0645 \u0645\u0646 \u0634\u0643\u0644 \u0627\u0644\u0642\u0645\u0639\u060c \u0641\u0625\u0646 \u0627\u0644\u062c\u0632\u0621 \u0627\u0644\u0639\u0644\u0648\u064a \u064a\u0643\u0648\u0646 \u0623\u0648\u0633\u0639\u060c \u0645\u0645\u0627 \u064a\u0633\u0645\u062d \u0628\u062c\u0630\u0628 \u0639\u062f\u062f \u0643\u0628\u064a\u0631 \u0645\u0646 \u0627\u0644\u0623\u0641\u0631\u0627\u062f \u0625\u0644\u0649 \u062f\u0627\u0626\u0631\u0629 \u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645 \u0628\u0645\u0646\u062a\u062c\u0643 \u0623\u0648 \u062e\u062f\u0645\u062a\u0643. \u0647\u0630\u0647 \u0627\u0644\u0645\u0631\u062d\u0644\u0629 \u062a\u062a\u0639\u0644\u0642 \u0628\u062a\u0642\u062f\u064a\u0645 \u0627\u0644\u0639\u0631\u0648\u0636 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0648\u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u062c\u0630\u0627\u0628 \u0627\u0644\u0630\u064a \u064a\u062b\u064a\u0631 \u0641\u0636\u0648\u0644 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0648\u064a\u062c\u0630\u0628\u0647\u0645 \u0644\u0645\u0639\u0631\u0641\u0629 \u0627\u0644\u0645\u0632\u064a\u062f.<\/p>\n

Closing Ratio \u0646\u0633\u0628\u0629 \u0627\u0644\u0625\u0646\u062c\u0627\u0632<\/strong><\/h3>\n

\u0646\u0633\u0628\u0629 \u0627\u0644\u0625\u0646\u062c\u0627\u0632 \u0644\u064a\u0633\u062a \u0645\u062c\u0631\u062f \u0631\u0642\u0645\u060c \u0628\u0644 \u0647\u064a \u0645\u0642\u064a\u0627\u0633 \u0641\u0639\u0644\u064a \u0644\u0623\u062f\u0627\u0621 \u0645\u0628\u064a\u0639\u0627\u062a\u0643. \u0625\u0646\u0647\u0627 \u062a\u0639\u0643\u0633 \u0642\u062f\u0631\u062a\u0643 \u0639\u0644\u0649 \u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0639\u0631\u0648\u0636 \u0625\u0644\u0649 \u0635\u0641\u0642\u0627\u062a \u0646\u0627\u062c\u062d\u0629. \u0628\u0628\u0633\u0627\u0637\u0629\u060c \u0647\u064a \u0639\u062f\u062f \u0627\u0644\u0635\u0641\u0642\u0627\u062a \u0627\u0644\u062a\u064a \u0623\u0628\u0631\u0645\u062a\u0647\u0627 \u0645\u0642\u0633\u0648\u0645\u064b\u0627 \u0639\u0644\u0649 \u0639\u062f\u062f \u0627\u0644\u0639\u0631\u0648\u0636 \u0627\u0644\u062a\u064a \u0642\u062f\u0645\u062a\u0647\u0627. \u0643\u0644\u0645\u0627 \u0643\u0627\u0646\u062a \u0646\u0633\u0628\u0629 \u0627\u0644\u0625\u0646\u062c\u0627\u0632 \u0645\u0631\u062a\u0641\u0639\u0629\u060c \u0643\u0627\u0646\u062a \u062f\u0644\u064a\u0644\u064b\u0627 \u0639\u0644\u0649 \u0641\u0639\u0627\u0644\u064a\u0629 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u0628\u064a\u0639 \u0627\u0644\u062a\u064a \u062a\u062a\u0628\u0639\u0647\u0627.<\/p>\n

Conversion \u0627\u0644\u062a\u062d\u0648\u064a\u0644<\/strong><\/h3>\n

\u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0647\u0648 \u0627\u0644\u0647\u062f\u0641 \u0627\u0644\u0646\u0647\u0627\u0626\u064a \u0641\u064a \u0631\u062d\u0644\u0629 \u0627\u0644\u0628\u064a\u0639\u060c \u062d\u064a\u062b \u064a\u062a\u062d\u0648\u0644 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0645\u062d\u062a\u0645\u0644 \u0625\u0644\u0649 \u0639\u0645\u064a\u0644 \u0641\u0639\u0644\u064a \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631 \u0627\u0644\u0634\u0631\u0627\u0621. \u0647\u0630\u0627 \u0627\u0644\u062a\u062d\u0648\u0644 \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u062d\u062f\u062b \u0639\u0646\u062f\u0645\u0627 \u064a\u0648\u0642\u0639 \u0627\u0644\u0639\u0645\u064a\u0644 \u0639\u0644\u0649 \u0639\u0642\u062f \u0627\u0644\u0634\u0631\u0627\u0621 \u0623\u0648 \u064a\u0643\u0645\u0644 \u0639\u0645\u0644\u064a\u0629 \u0634\u0631\u0627\u0621 \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a. \u064a\u064f\u0639\u062a\u0628\u0631 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0646\u062c\u0627\u062d\u064b\u0627 \u0648\u0627\u0636\u062d\u064b\u0627 \u0644\u062c\u0647\u0648\u062f\u0643 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629\u060c \u062d\u064a\u062b \u064a\u0639\u0646\u064a \u0623\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a\u0643 \u0641\u064a \u062a\u0642\u062f\u064a\u0645 \u0627\u0644\u0642\u064a\u0645\u0629 \u0648\u0625\u0642\u0646\u0627\u0639 \u0627\u0644\u0639\u0645\u064a\u0644 \u0623\u062b\u0645\u0631\u062a \u0646\u062a\u0627\u0626\u062c \u0645\u0644\u0645\u0648\u0633\u0629.<\/p>\n

Conversion Rate \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644<\/strong><\/h3>\n

\u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0647\u0648 \u0645\u0642\u064a\u0627\u0633 \u062d\u064a\u0648\u064a \u0644\u0646\u062c\u0627\u062d \u062d\u0645\u0644\u0627\u062a\u0643 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629\u060c \u0641\u0647\u0648 \u064a\u0639\u0628\u0631 \u0639\u0646 \u0646\u0633\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646 \u0627\u0644\u0630\u064a\u0646 \u064a\u0642\u0648\u0645\u0648\u0646 \u0628\u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0625\u0644\u0649 \u0639\u0645\u0644\u0627\u0621 \u0641\u0639\u0644\u064a\u064a\u0646. \u064a\u0639\u062a\u0645\u062f \u0647\u0630\u0627 \u0627\u0644\u0645\u0639\u062f\u0644 \u0639\u0644\u0649 \u0645\u0627 \u062a\u0642\u064a\u0633\u0647 \u0628\u0627\u0644\u0636\u0628\u0637\u061b \u0633\u0648\u0627\u0621 \u0643\u0627\u0646 \u0639\u062f\u062f \u0627\u0644\u0645\u0634\u062a\u0631\u064a\u0646 \u0641\u064a \u0645\u062a\u062c\u0631 \u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0623\u0648 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0627\u0644\u0630\u064a\u0646 \u064a\u0634\u062a\u0631\u0643\u0648\u0646 \u0641\u064a \u062e\u062f\u0645\u0629 \u0645\u0639\u064a\u0646\u0629.<\/p>\n

Conversion Path \u0645\u0633\u0627\u0631 \u0627\u0644\u062a\u062d\u0648\u064a\u0644<\/strong><\/h3>\n

\u0645\u0633\u0627\u0631 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0647\u0648 \u0627\u0644\u062e\u0631\u064a\u0637\u0629 \u0627\u0644\u062a\u064a \u062a\u0633\u0644\u0643\u0647\u0627 \u0644\u062a\u0648\u062c\u064a\u0647 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0645\u062d\u062a\u0645\u0644 \u0646\u062d\u0648 \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631 \u0627\u0644\u0634\u0631\u0627\u0621. \u064a\u0631\u0643\u0632 \u0647\u0630\u0627 \u0627\u0644\u0645\u0635\u0637\u0644\u062d \u0639\u0644\u0649 \u0627\u0644\u0631\u062d\u0644\u0629 \u0627\u0644\u0645\u062d\u062f\u062f\u0629 \u0627\u0644\u062a\u064a \u064a\u062e\u0648\u0636\u0647\u0627 \u0627\u0644\u0639\u0645\u064a\u0644\u060c \u0628\u062f\u0621\u064b\u0627 \u0645\u0646 \u0623\u0648\u0644 \u062a\u0641\u0627\u0639\u0644 \u0644\u0647 \u0645\u0639 \u0645\u0646\u062a\u062c\u0643 \u0648\u0635\u0648\u0644\u064b\u0627 \u0625\u0644\u0649 \u0625\u062a\u0645\u0627\u0645 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0634\u0631\u0627\u0621.<\/p>\n

Cross-Selling \u0627\u0644\u0628\u064a\u0639 \u0627\u0644\u0639\u0627\u0628\u0631<\/strong><\/h3>\n

\u0627\u0644\u0628\u064a\u0639 \u0627\u0644\u0639\u0627\u0628\u0631 \u0647\u0648 \u0641\u0646 \u062a\u0642\u062f\u064a\u0645 \u0645\u0646\u062a\u062c\u0627\u062a \u0623\u0648 \u062e\u062f\u0645\u0627\u062a \u062a\u0643\u0645\u064a\u0644\u064a\u0629 \u0644\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0630\u064a \u0623\u0628\u062f\u0649 \u0627\u0647\u062a\u0645\u0627\u0645\u064b\u0627 \u0628\u0645\u0646\u062a\u062c \u0645\u0639\u064a\u0646. \u0625\u0646\u0647\u0627 \u0641\u0631\u0635\u0629 \u0630\u0647\u0628\u064a\u0629 \u0644\u062a\u0639\u0632\u064a\u0632 \u0642\u064a\u0645\u0629 \u0627\u0644\u0628\u064a\u0639 \u0648\u0632\u064a\u0627\u062f\u0629 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u064a\u0644 \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u0632\u0648\u064a\u062f\u0647 \u0628\u062d\u0644\u0648\u0644 \u0625\u0636\u0627\u0641\u064a\u0629 \u062a\u0644\u0628\u064a \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a\u0647.<\/p>\n

CA<\/strong>C<\/h3>\n

Customer Acquisition Cost\u00a0 \u0623\u0648 \u062a\u0643\u0644\u0641\u0629 \u0627\u0643\u062a\u0633\u0627\u0628 \u0627\u0644\u0639\u0645\u064a\u0644\u060c \u0647\u064a \u0627\u0644\u0645\u0628\u0644\u063a \u0627\u0644\u0630\u064a \u062a\u0646\u0641\u0642\u0647 \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0639\u0645\u064a\u0644 \u062c\u062f\u064a\u062f. \u0647\u0630\u0627 \u0627\u0644\u0645\u0642\u064a\u0627\u0633 \u062d\u0627\u0633\u0645 \u0644\u0641\u0647\u0645 \u0645\u062f\u0649 \u0641\u0639\u0627\u0644\u064a\u0629 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a\u0643 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629. \u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u062a\u0643\u0644\u0641\u0629 \u0627\u0643\u062a\u0633\u0627\u0628 \u0627\u0644\u0639\u0645\u064a\u0644 \u0645\u0631\u062a\u0641\u0639\u0629 \u0644\u0644\u063a\u0627\u064a\u0629 \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0644\u0639\u0627\u0626\u062f \u0627\u0644\u0645\u062a\u0648\u0642\u0639 \u0645\u0646 \u0647\u0630\u0627 \u0627\u0644\u0639\u0645\u064a\u0644\u060c \u0641\u0642\u062f \u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u0625\u0639\u0627\u062f\u0629 \u062a\u0642\u064a\u064a\u0645 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a\u0643 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629.<\/p>\n

Sales Call \u0645\u0643\u0627\u0644\u0645\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a<\/strong><\/h3>\n

\u062a\u0639\u062f \u0645\u0643\u0627\u0644\u0645\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0648\u0627\u062d\u062f\u0629 \u0645\u0646 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0627\u062a \u0641\u064a \u0639\u0627\u0644\u0645 \u0627\u0644\u0628\u064a\u0639\u060c \u0644\u0643\u0646\u0647\u0627 \u0644\u064a\u0633\u062a \u0645\u062c\u0631\u062f \u0627\u062a\u0635\u0627\u0644 \u0639\u0627\u0628\u0631. \u0625\u0646\u0647\u0627 \u0627\u0644\u0644\u062d\u0638\u0629 \u0627\u0644\u062a\u064a \u062a\u062c\u0645\u0639 \u0641\u064a\u0647\u0627 \u0628\u064a\u0646 \u0627\u0644\u062d\u0631\u0641\u064a\u0629 \u0648\u0627\u0644\u0644\u0628\u0627\u0642\u0629 \u0644\u062a\u0642\u062f\u064a\u0645 \u0641\u0643\u0631\u062a\u0643 \u0623\u0648 \u0645\u0646\u062a\u062c\u0643 \u0644\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u060c \u0645\u0639 \u0647\u062f\u0641 \u0648\u0627\u0636\u062d \u0641\u064a \u0630\u0647\u0646\u0643: \u0625\u062a\u0645\u0627\u0645 \u0627\u0644\u0635\u0641\u0642\u0629 \u0628\u0646\u062c\u0627\u062d. \u0633\u0648\u0627\u0621 \u0643\u0646\u062a \u062a\u062a\u0635\u0644 \u0628\u0627\u0644\u0639\u0645\u064a\u0644 \u0639\u0628\u0631 \u0627\u0644\u0647\u0627\u062a\u0641 \u0623\u0648 \u062a\u0631\u062a\u0628 \u0644\u0642\u0627\u0621 \u0634\u062e\u0635\u064a\u060c \u0641\u0625\u0646 \u0645\u0643\u0627\u0644\u0645\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0647\u064a \u0627\u0644\u0641\u0631\u0635\u0629 \u0627\u0644\u0630\u0647\u0628\u064a\u0629 \u0644\u0643 \u0644\u0639\u0631\u0636 \u0642\u064a\u0645\u0629 \u0645\u0646\u062a\u062c\u0643 \u0628\u0637\u0631\u064a\u0642\u0629 \u062a\u062c\u0630\u0628 \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u062a\u062d\u0641\u0632\u0647 \u0639\u0644\u0649 \u0627\u062a\u062e\u0627\u0630 \u062e\u0637\u0648\u0629 \u0627\u0644\u0634\u0631\u0627\u0621.<\/p>\n

ABC<\/strong><\/h3>\n

\u0645\u0635\u0637\u0644\u062d \u064a\u0639\u0648\u062f \u0625\u0644\u0649 \u062c\u0630\u0648\u0631 \u062a\u0642\u0646\u064a\u0627\u062a \u0627\u0644\u0628\u064a\u0639 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u0629\u060c \u062d\u064a\u062b \u062a\u0634\u064a\u0631 \u0639\u0628\u0627\u0631\u0629 “ABC” \u0625\u0644\u0649 Always Be Closing\u060c \u0627\u0644\u062a\u064a \u062a\u0639\u0646\u064a “\u0627\u0644\u0635\u0641\u0642\u0629 \u0642\u0628\u0644 \u0643\u0644 \u0634\u064a\u0621”. \u0643\u0627\u0646\u062a \u0647\u0630\u0647 \u0627\u0644\u0639\u0628\u0627\u0631\u0629 \u062a\u0648\u062c\u0647 \u0627\u0644\u0628\u0627\u0626\u0639\u064a\u0646 \u0646\u062d\u0648 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0625\u062a\u0645\u0627\u0645 \u0627\u0644\u0635\u0641\u0642\u0629 \u0628\u0623\u064a \u062b\u0645\u0646\u060c \u0648\u0644\u0643\u0646 \u0645\u0639 \u062a\u0637\u0648\u0631 \u062a\u0642\u0646\u064a\u0627\u062a \u0627\u0644\u0628\u064a\u0639 \u0627\u0644\u062d\u062f\u064a\u062b\u0629\u060c \u0623\u0635\u0628\u062d \u0628\u0646\u0627\u0621 \u0639\u0644\u0627\u0642\u0627\u062a \u0623\u0642\u0648\u0649 \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0623\u0643\u062b\u0631 \u0623\u0647\u0645\u064a\u0629.<\/p>\n

\u0631\u0628\u0645\u0627 \u064a\u0643\u0648\u0646 \u0645\u0646 \u0627\u0644\u0623\u0646\u0633\u0628 \u0625\u0639\u0627\u062f\u0629 \u0635\u064a\u0627\u063a\u0629 “ABC” \u0625\u0644\u0649 Always Be Connecting\u060c \u0623\u064a “\u0643\u0646 \u062f\u0627\u0626\u0645\u064b\u0627 \u0639\u0644\u0649 \u062a\u0648\u0627\u0635\u0644”\u060c \u0641\u0627\u0644\u064a\u0648\u0645 \u062a\u0639\u062a\u0645\u062f \u0646\u062c\u0627\u062d\u0627\u062a \u0627\u0644\u0628\u064a\u0639 \u0639\u0644\u0649 \u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u0631\u0648\u0627\u0628\u0637 \u0648\u0628\u0646\u0627\u0621 \u0627\u0644\u062b\u0642\u0629 \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0623\u0643\u062b\u0631 \u0645\u0646 \u0645\u062c\u0631\u062f \u0625\u0644\u062d\u0627\u062d \u0644\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0628\u064a\u0639.<\/p>\n

Cold Call \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0627\u0644\u0628\u0627\u0631\u062f<\/strong><\/h3>\n

\u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0627\u0644\u0628\u0627\u0631\u062f \u0647\u0648 \u0627\u062e\u062a\u0628\u0627\u0631 \u062d\u0642\u064a\u0642\u064a \u0644\u0645\u0647\u0627\u0631\u0627\u062a\u0643 \u0641\u064a \u0627\u0644\u0625\u0642\u0646\u0627\u0639 \u0648\u0627\u0644\u062a\u0648\u0627\u0635\u0644. \u0625\u0646\u0647 \u064a\u0634\u0645\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0645\u0639 \u0639\u0645\u064a\u0644 \u0645\u062d\u062a\u0645\u0644 \u0644\u0645 \u064a\u0643\u0646 \u064a\u062a\u0648\u0642\u0639 \u0627\u062a\u0635\u0627\u0644\u0643\u060c \u0645\u0645\u0627 \u064a\u062c\u0639\u0644 \u0645\u0647\u0645\u062a\u0643 \u0623\u0643\u062b\u0631 \u062a\u062d\u062f\u064a\u064b\u0627. \u0647\u0630\u0627 \u0627\u0644\u0646\u0648\u0639 \u0645\u0646 \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u064a\u062a\u0637\u0644\u0628 \u0646\u0647\u062c\u064b\u0627 \u0630\u0643\u064a\u064b\u0627 \u0648\u0645\u0642\u062f\u0645\u0627\u062a \u0645\u062a\u0645\u064a\u0632\u0629 \u0644\u062c\u0630\u0628 \u0627\u0646\u062a\u0628\u0627\u0647 \u0627\u0644\u0639\u0645\u064a\u0644 \u0645\u0646 \u0627\u0644\u0644\u062d\u0638\u0629 \u0627\u0644\u0623\u0648\u0644\u0649.<\/p>\n

\u0644\u062a\u062e\u0641\u064a\u0641 \u062d\u062f\u0629 \u0627\u0644\u0645\u0641\u0627\u062c\u0623\u0629\u060c \u064a\u0645\u0643\u0646\u0643 \u0627\u0644\u062a\u0645\u0647\u064a\u062f \u0628\u0625\u0631\u0633\u0627\u0644 \u0628\u0631\u064a\u062f \u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0623\u0648\u0644\u064a \u064a\u0639\u0631\u0651\u0641 \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u0643 \u0648\u0628\u0645\u0646\u062a\u062c\u0643\u060c \u0645\u0645\u0627 \u064a\u062c\u0639\u0644 \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0627\u0644\u0628\u0627\u0631\u062f \u0623\u0643\u062b\u0631 \u0641\u0639\u0627\u0644\u064a\u0629 \u0648\u0623\u0642\u0644 \u0625\u0631\u0628\u0627\u0643\u064b\u0627.<\/p>\n

Buyer Persona \u0634\u062e\u0635\u064a\u0629 \u0627\u0644\u0645\u0634\u062a\u0631\u064a<\/strong><\/h3>\n

\u0647\u064a \u062a\u0645\u062b\u064a\u0644 \u0644\u0639\u0645\u064a\u0644\u0643 \u0627\u0644\u0645\u062b\u0627\u0644\u064a\u060c \u062a\u0634\u0645\u0644 \u062a\u062d\u0644\u064a\u0644\u0627\u062a \u062f\u0642\u064a\u0642\u0629 \u062d\u0648\u0644 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a\u0647\u060c \u0648\u0627\u0647\u062a\u0645\u0627\u0645\u0627\u062a\u0647\u060c \u0648\u0633\u0645\u0627\u062a\u0647 \u0627\u0644\u0634\u062e\u0635\u064a\u0629. \u0647\u0630\u0627 \u0627\u0644\u0641\u0647\u0645 \u064a\u0633\u0627\u0639\u062f\u0643 \u0639\u0644\u0649 \u062a\u0648\u062c\u064a\u0647 \u062c\u0647\u0648\u062f\u0643 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0628\u0634\u0643\u0644 \u0623\u0641\u0636\u0644.<\/p>\n

Average Dollar Per Sale \u0645\u062a\u0648\u0633\u0637 \u0627\u0644\u062f\u0648\u0644\u0627\u0631 \u0644\u0643\u0644 \u0639\u0645\u0644\u064a\u0629 \u0628\u064a\u0639<\/strong><\/h3>\n

\u0647\u0648 \u0628\u0628\u0633\u0627\u0637\u0629 \u0645\u0642\u064a\u0627\u0633 \u0644\u062d\u0633\u0627\u0628 \u0645\u062a\u0648\u0633\u0637 \u0642\u064a\u0645\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a\u060c \u062d\u064a\u062b \u064a\u062a\u0645 \u0642\u0633\u0645\u0629 \u0625\u062c\u0645\u0627\u0644\u064a \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0628\u0627\u0644\u0639\u0645\u0644\u0629 \u0639\u0644\u0649 \u0639\u062f\u062f \u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0628\u064a\u0639. \u0639\u0644\u0649 \u0627\u0644\u0631\u063a\u0645 \u0645\u0646 \u0628\u0633\u0627\u0637\u0629 \u0647\u0630\u0627 \u0627\u0644\u0645\u0642\u064a\u0627\u0633\u060c \u0625\u0644\u0627 \u0623\u0646\u0647 \u064a\u0639\u0643\u0633 \u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0628\u0648\u0636\u0648\u062d \u0648\u064a\u0633\u0627\u0639\u062f \u0639\u0644\u0649 \u062a\u062d\u062f\u064a\u062f \u0641\u0631\u0635 \u0627\u0644\u062a\u062d\u0633\u064a\u0646.<\/p>\n

BANT<\/strong><\/h3>\n

\u0647\u064a \u0627\u062e\u062a\u0635\u0627\u0631 \u0644\u0623\u0631\u0628\u0639 \u0643\u0644\u0645\u0627\u062a \u0623\u0633\u0627\u0633\u064a\u0629: \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 (Budget)\u060c \u0627\u0644\u0633\u0644\u0637\u0629 (Authority)\u060c \u0627\u0644\u062d\u0627\u062c\u0629 (Need)\u060c \u0648\u0627\u0644\u0625\u0637\u0627\u0631 \u0627\u0644\u0632\u0645\u0646\u064a (Timeline). \u062a\u0645 \u062a\u0637\u0648\u064a\u0631 \u0647\u0630\u0627 \u0627\u0644\u0645\u0635\u0637\u0644\u062d \u0628\u0648\u0627\u0633\u0637\u0629 \u0634\u0631\u0643\u0629 IBM \u0644\u062a\u0642\u064a\u064a\u0645 \u0645\u062f\u0649 \u062c\u0627\u0647\u0632\u064a\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0645\u062d\u062a\u0645\u0644 \u0644\u0644\u062a\u062d\u0648\u0644 \u0625\u0644\u0649 \u0639\u0645\u064a\u0644 \u0641\u0639\u0644\u064a.<\/p>\n

\u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0625\u0630\u0627 \u0643\u0627\u0646 \u0644\u062f\u064a\u0643 \u0639\u0645\u064a\u0644 \u0645\u062d\u062a\u0645\u0644 \u064a\u0633\u0623\u0644 \u0639\u0646 \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u062e\u062f\u0645\u0629\u060c \u0641\u0625\u0646\u0647 \u0645\u0646 \u0627\u0644\u0645\u0647\u0645 \u0645\u0639\u0631\u0641\u0629 \u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646 \u064a\u0645\u062a\u0644\u0643 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629\u060c \u0648\u0625\u0630\u0627 \u0643\u0627\u0646 \u0627\u0644\u0634\u062e\u0635 \u0627\u0644\u0630\u064a \u062a\u062a\u062d\u062f\u062b \u0645\u0639\u0647 \u0644\u062f\u064a\u0647 \u0627\u0644\u0633\u0644\u0637\u0629 \u0644\u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631\u060c \u0648\u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0647\u0646\u0627\u0643 \u062d\u0627\u062c\u0629 \u062d\u0642\u064a\u0642\u064a\u0629 \u0644\u062e\u062f\u0645\u062a\u0643 \u0636\u0645\u0646 \u0627\u0644\u062c\u062f\u0648\u0644 \u0627\u0644\u0632\u0645\u0646\u064a \u0627\u0644\u0645\u0646\u0627\u0633\u0628.<\/p>\n

Bottom of Funnel \u0642\u0627\u0639 \u0627\u0644\u0642\u0645\u0639<\/strong><\/h3>\n

\u064a\u0634\u064a\u0631 \u0647\u0630\u0627 \u0627\u0644\u0645\u0635\u0637\u0644\u062d \u0625\u0644\u0649 \u0627\u0644\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0623\u062e\u064a\u0631\u0629 \u0641\u064a \u0642\u0645\u0639 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u060c \u062d\u064a\u062b \u064a\u0643\u0648\u0646 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0645\u062d\u062a\u0645\u0644 \u0639\u0644\u0649 \u0648\u0634\u0643 \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631 \u0627\u0644\u0634\u0631\u0627\u0621. \u0647\u0630\u0647 \u0627\u0644\u0645\u0631\u062d\u0644\u0629 \u062a\u062a\u0637\u0644\u0628 \u0645\u0646\u0643 \u062f\u0641\u0639 \u0627\u0644\u0639\u0645\u064a\u0644 \u0644\u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u062e\u0637\u0648\u0629 \u0627\u0644\u0623\u062e\u064a\u0631\u0629 \u0648\u0625\u062a\u0645\u0627\u0645 \u0627\u0644\u0635\u0641\u0642\u0629 \u0628\u0646\u062c\u0627\u062d.<\/p>\n

\u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0642\u062f \u062a\u0643\u0648\u0646 \u0642\u062f \u0642\u062f\u0645\u062a \u0644\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0645\u062d\u062a\u0645\u0644 \u0643\u0644 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u062d\u062a\u0627\u062c\u0647\u0627 \u0648\u0647\u0648 \u0627\u0644\u0622\u0646 \u0641\u064a \u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0627\u0644\u0646\u0647\u0627\u0626\u064a\u0629\u060c \u0648\u0647\u0646\u0627 \u064a\u062c\u0628 \u0623\u0646 \u062a\u0642\u062f\u0645 \u0644\u0647 \u0639\u0631\u0636\u064b\u0627 \u0645\u063a\u0631\u064a\u064b\u0627 \u0623\u0648 \u0636\u0645\u0627\u0646\u064b\u0627 \u062e\u0627\u0635\u064b\u0627 \u0644\u064a\u0643\u0645\u0644 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0634\u0631\u0627\u0621.<\/p>\n

Adoption Process \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u062a\u0628\u0646\u064a<\/strong><\/h3>\n

\u062a\u064f\u0639\u0631\u0641 \u0623\u064a\u0636\u064b\u0627 \u0628\u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0634\u0631\u0627\u0621\u060c \u0648\u062a\u0634\u064a\u0631 \u0625\u0644\u0649 \u0627\u0644\u0645\u0631\u0627\u062d\u0644 \u0627\u0644\u062a\u064a \u064a\u0645\u0631 \u0628\u0647\u0627 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0645\u062d\u062a\u0645\u0644 \u0628\u062f\u0621\u064b\u0627 \u0645\u0646 \u062a\u0639\u0631\u0641\u0647 \u0639\u0644\u0649 \u0645\u0646\u062a\u062c\u0643 \u0623\u0648 \u062e\u062f\u0645\u062a\u0643 \u0648\u0635\u0648\u0644\u064b\u0627 \u0625\u0644\u0649 \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631 \u0627\u0644\u0634\u0631\u0627\u0621. \u0647\u0630\u0647 \u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u0644\u064a\u0633\u062a \u0645\u062c\u0631\u062f \u0633\u0644\u0633\u0644\u0629 \u0645\u0646 \u0627\u0644\u062e\u0637\u0648\u0627\u062a\u060c \u0628\u0644 \u0647\u064a \u0631\u062d\u0644\u0629 \u062a\u0628\u062f\u0623 \u0628\u0627\u0644\u0625\u062b\u0627\u0631\u0629 \u0648\u0627\u0644\u0627\u0633\u062a\u0641\u0633\u0627\u0631 \u0648\u062a\u0646\u062a\u0647\u064a \u0628\u0627\u0644\u0648\u0644\u0627\u0621 \u0648\u0627\u0644\u0627\u0631\u062a\u0628\u0627\u0637.<\/p>\n

Buyer Behavior \u0633\u0644\u0648\u0643 \u0627\u0644\u0645\u0634\u062a\u0631\u064a<\/strong><\/h3>\n

\u0641\u0647\u0645 \u0633\u0644\u0648\u0643 \u0627\u0644\u0645\u0634\u062a\u0631\u064a \u064a\u0639\u0646\u064a \u062a\u062d\u0644\u064a\u0644 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a\u0647 \u0648\u0631\u063a\u0628\u0627\u062a\u0647 \u0648\u0633\u0644\u0648\u0643\u0647 \u0627\u0644\u0634\u0631\u0627\u0626\u064a\u060c \u0645\u0645\u0627 \u064a\u0633\u0627\u0639\u062f\u0643 \u0639\u0644\u0649 \u062a\u062d\u0633\u064a\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u0628\u064a\u0639 \u0648\u0632\u064a\u0627\u062f\u0629 \u0641\u0631\u0635 \u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646 \u0625\u0644\u0649 \u0639\u0645\u0644\u0627\u0621 \u0641\u0639\u0644\u064a\u064a\u0646.<\/p>\n

Bad Lead \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0633\u064a\u0626<\/strong><\/h3>\n

\u064a\u0634\u064a\u0631 \u0647\u0630\u0627 \u0627\u0644\u0645\u0635\u0637\u0644\u062d \u0625\u0644\u0649 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0645\u062d\u062a\u0645\u0644 \u0627\u0644\u0630\u064a \u0645\u0646 \u063a\u064a\u0631 \u0627\u0644\u0645\u0631\u062c\u062d \u0623\u0646 \u064a\u062a\u062d\u0648\u0644 \u0625\u0644\u0649 \u0639\u0645\u064a\u0644 \u062f\u0627\u0626\u0645\u060c \u0644\u0623\u0633\u0628\u0627\u0628 \u0645\u062a\u0646\u0648\u0639\u0629 \u0645\u062b\u0644 \u0646\u0642\u0635 \u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645 \u0623\u0648 \u0648\u062c\u0648\u062f \u0646\u0648\u0627\u064a\u0627 \u063a\u064a\u0631 \u062c\u062f\u064a\u0629 \u0644\u0644\u0634\u0631\u0627\u0621. \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0647\u0630\u0627 \u0627\u0644\u0639\u0645\u064a\u0644 \u0645\u062c\u0631\u062f \u0645\u062a\u0635\u0641\u062d\u060c \u0623\u0648 \u0642\u062f \u064a\u0643\u0648\u0646 \u0634\u062e\u0635\u064b\u0627 \u062a\u0644\u0642\u0649 \u062a\u062d\u0630\u064a\u0631\u064b\u0627 \u0628\u0634\u0623\u0646\u0647 \u0645\u0646 \u0639\u0645\u0644\u0627\u0621 \u0622\u062e\u0631\u064a\u0646 \u0628\u0623\u0646\u0647 \u0642\u062f \u064a\u0643\u0648\u0646 \u0645\u0635\u062f\u0631\u064b\u0627 \u0644\u0644\u0645\u0634\u0627\u0643\u0644.<\/p>\n

Buying Criteria \u0645\u0639\u0627\u064a\u064a\u0631 \u0627\u0644\u0634\u0631\u0627\u0621<\/strong><\/h3>\n

\u0647\u064a \u0642\u0627\u0626\u0645\u0629 \u0628\u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u0639\u0644\u0649 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0645\u062d\u062a\u0645\u0644 \u0623\u062e\u0630\u0647\u0627 \u0641\u064a \u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631 \u0642\u0628\u0644 \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631 \u0627\u0644\u0634\u0631\u0627\u0621. \u062a\u0634\u0645\u0644 \u0647\u0630\u0647 \u0627\u0644\u0645\u0639\u0627\u064a\u064a\u0631 \u0627\u0644\u0633\u0639\u0631\u060c \u0648\u0642\u062a \u0627\u0644\u062a\u0633\u0644\u064a\u0645\u060c \u0648\u0627\u0644\u062c\u0648\u062f\u0629.<\/p>\n

Qualified Lead \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0645\u062d\u062a\u0645\u0644 \u0627\u0644\u0645\u0624\u0647\u0644 \u0644\u0644\u0634\u0631\u0627\u0621<\/strong><\/h3>\n

\u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0645\u062d\u062a\u0645\u0644 \u0627\u0644\u0645\u0624\u0647\u0644 \u0644\u0644\u0634\u0631\u0627\u0621 \u0647\u0648 \u0627\u0644\u0634\u062e\u0635 \u0627\u0644\u0630\u064a \u0644\u0627 \u064a\u0643\u062a\u0641\u064a \u0628\u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645 \u0628\u0645\u0646\u062a\u062c\u0643 \u0641\u062d\u0633\u0628\u060c \u0628\u0644 \u064a\u0645\u062a\u0644\u0643 \u0623\u064a\u0636\u064b\u0627 \u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631 \u0627\u0644\u0634\u0631\u0627\u0621. \u0627\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u0623\u0647\u0644\u064a\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0645\u062d\u062a\u0645\u0644 \u064a\u0648\u0641\u0631 \u0648\u0642\u062a\u0643 \u0648\u064a\u0632\u064a\u062f \u0645\u0646 \u0643\u0641\u0627\u0621\u0629 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0628\u064a\u0639.<\/p>\n

Churn \u0627\u0644\u0647\u062c\u0631<\/strong><\/h3>\n

\u0627\u0644\u0647\u062c\u0631 \u0647\u0648 \u0627\u0644\u0645\u0635\u0637\u0644\u062d \u0627\u0644\u0630\u064a \u064a\u0634\u064a\u0631 \u0625\u0644\u0649 \u0641\u0642\u062f\u0627\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u062e\u0644\u0627\u0644 \u0641\u062a\u0631\u0629 \u0632\u0645\u0646\u064a\u0629 \u0645\u0639\u064a\u0646\u0629\u060c \u0648\u0647\u0648 \u0645\u0624\u0634\u0631 \u062d\u0627\u0633\u0645 \u064a\u062c\u0628 \u0639\u0644\u0649 \u0627\u0644\u0634\u0631\u0643\u0627\u062a\u060c \u062e\u0635\u0648\u0635\u064b\u0627 \u062a\u0644\u0643 \u0627\u0644\u062a\u064a \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0646\u0645\u0627\u0630\u062c \u0627\u0644\u0627\u0634\u062a\u0631\u0627\u0643 \u0645\u062b\u0644 SaaS\u060c \u0623\u0646 \u062a\u0631\u0627\u0642\u0628\u0647 \u0628\u0639\u0646\u0627\u064a\u0629. \u0625\u0630\u0627 \u062a\u0648\u0642\u0641\u062a \u0646\u0633\u0628\u0629 \u0643\u0628\u064a\u0631\u0629 \u0645\u0646 \u0639\u0645\u0644\u0627\u0626\u0643 \u0639\u0646 \u062a\u062c\u062f\u064a\u062f \u0627\u0634\u062a\u0631\u0627\u0643\u0647\u0645 \u0641\u064a \u062e\u062f\u0645\u062a\u0643\u060c \u0641\u0647\u0630\u0627 \u064a\u0639\u0646\u064a \u0623\u0646 \u0647\u0646\u0627\u0643 \u0646\u0642\u0627\u0637 \u0636\u0639\u0641 \u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u0645\u0639\u0627\u0644\u062c\u0629 \u0641\u0648\u0631\u064a\u0629.<\/p>\n

Pain Point \u0646\u0642\u0637\u0629 \u0627\u0644\u0623\u0644\u0645<\/strong><\/h3>\n

\u0646\u0642\u0637\u0629 \u0627\u0644\u0623\u0644\u0645 \u0647\u064a \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0623\u0648 \u0627\u0644\u062a\u062d\u062f\u064a \u0627\u0644\u0630\u064a \u064a\u0639\u0627\u0646\u064a \u0645\u0646\u0647 \u0639\u0645\u0644\u0627\u0624\u0643 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u0648\u0646\u060c \u0648\u0627\u0644\u0630\u064a \u064a\u0633\u0639\u0649 \u0645\u0646\u062a\u062c\u0643 \u0623\u0648 \u062e\u062f\u0645\u062a\u0643 \u0644\u062d\u0644\u0647. \u062a\u062d\u062f\u064a\u062f \u0646\u0642\u0627\u0637 \u0627\u0644\u0623\u0644\u0645 \u0628\u062f\u0642\u0629 \u0648\u062a\u0642\u062f\u064a\u0645 \u0627\u0644\u062d\u0644\u0648\u0644 \u0627\u0644\u0641\u0639\u0627\u0644\u0629 \u0644\u0647\u0627 \u064a\u064f\u0639\u062f \u0623\u062d\u062f \u0623\u0647\u0645 \u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u0646\u062c\u0627\u062d \u0641\u064a \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u0628\u064a\u0639.<\/p>\n

LTV \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062f\u0627\u0626\u0645\u0629<\/strong><\/h3>\n

\u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062f\u0627\u0626\u0645\u0629 \u0644\u0644\u0639\u0645\u064a\u0644 \u0647\u064a \u0645\u0642\u064a\u0627\u0633 \u0644\u0645\u062f\u0649 \u0627\u0644\u0623\u0631\u0628\u0627\u062d \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u062d\u0642\u0642\u0647\u0627 \u0627\u0644\u0639\u0645\u064a\u0644 \u0639\u0644\u0649 \u0645\u062f\u0649 \u0641\u062a\u0631\u0629 \u062a\u0639\u0627\u0645\u0644\u0647 \u0645\u0639\u0643. \u0647\u0630\u0627 \u0627\u0644\u0645\u0642\u064a\u0627\u0633 \u064a\u0633\u0627\u0639\u062f\u0643 \u0641\u064a \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0630\u064a\u0646 \u064a\u0633\u062a\u062d\u0642\u0648\u0646 \u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0648\u0642\u062a\u0643 \u0648\u062c\u0647\u0648\u062f\u0643 \u0641\u064a \u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0639\u0644\u0627\u0642\u062a\u0643 \u0645\u0639\u0647\u0645.<\/p>\n

Middle of Funnel \u0645\u0646\u062a\u0635\u0641 \u0627\u0644\u0642\u0645\u0639<\/strong><\/h3>\n

\u0645\u0646\u062a\u0635\u0641 \u0627\u0644\u0642\u0645\u0639 \u0647\u0648 \u0627\u0644\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u062a\u064a \u062a\u0628\u062f\u0623 \u0641\u064a\u0647\u0627 \u0628\u062a\u062d\u0648\u064a\u0644 \u0627\u0647\u062a\u0645\u0627\u0645 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0645\u062d\u062a\u0645\u0644 \u0625\u0644\u0649 \u0631\u063a\u0628\u0629 \u0641\u0639\u0644\u064a\u0629 \u0641\u064a \u0627\u0644\u0634\u0631\u0627\u0621. \u0647\u0646\u0627 \u064a\u0623\u062a\u064a \u062f\u0648\u0631\u0643 \u0641\u064a \u062a\u0642\u062f\u064a\u0645 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0648\u0627\u0644\u0639\u0631\u0648\u0636 \u0627\u0644\u062a\u064a \u062a\u062f\u0641\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0644\u0644\u062a\u0641\u0627\u0639\u0644 \u0628\u0634\u0643\u0644 \u0623\u0643\u0628\u0631 \u0645\u0639 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0627\u0644\u062a\u0648\u062c\u0647 \u0646\u062d\u0648 \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631 \u0627\u0644\u0634\u0631\u0627\u0621.<\/p>\n

CRM \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/strong><\/h3>\n

\u0639\u0646\u062f\u0645\u0627 \u064a\u062a\u0632\u0627\u064a\u062f \u0639\u062f\u062f \u0639\u0645\u0644\u0627\u0626\u0643\u060c \u062a\u0635\u0628\u062d \u0627\u0644\u062d\u0627\u062c\u0629 \u0644\u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a\u0643 \u0645\u0639\u0647\u0645 \u0628\u0634\u0643\u0644 \u0641\u0639\u0627\u0644 \u0623\u0645\u0631\u064b\u0627 \u0644\u0627 \u063a\u0646\u0649 \u0639\u0646\u0647. \u0647\u0646\u0627 \u064a\u0623\u062a\u064a \u062f\u0648\u0631 CRM\u060c \u0623\u0648 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u062d\u064a\u062b \u062a\u0639\u0645\u0644 \u0639\u0644\u0649 \u062a\u0646\u0638\u064a\u0645 \u0643\u0627\u0641\u0629 \u062c\u0648\u0627\u0646\u0628 \u062a\u0641\u0627\u0639\u0644\u0643 \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0636\u0645\u0627\u0646 \u0631\u0636\u0627\u0647\u0645 \u0627\u0644\u0645\u0633\u062a\u0645\u0631. \u0628\u0641\u0636\u0644 \u0628\u0631\u0627\u0645\u062c CRM \u0627\u0644\u0645\u062a\u0642\u062f\u0645\u0629\u060c \u064a\u0645\u0643\u0646\u0643 \u0644\u064a\u0633 \u0641\u0642\u0637 \u062a\u062a\u0628\u0639 \u0627\u0633\u062a\u0641\u0633\u0627\u0631\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0644\u0643\u0646 \u0623\u064a\u0636\u064b\u0627 \u062a\u0639\u0632\u064a\u0632 \u062a\u0641\u0627\u0639\u0644\u0647\u0645 \u0648\u0632\u064a\u0627\u062f\u0629 \u0641\u0631\u0635 \u0627\u0644\u0628\u064a\u0639 \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u062c\u0631\u0628\u0629 \u0634\u062e\u0635\u064a\u0629 \u0648\u0645\u062e\u0635\u0635\u0629.<\/p>\n

Positioning Statement \u0628\u064a\u0627\u0646 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u0648\u0636\u0639<\/strong><\/h3>\n

\u0628\u064a\u0627\u0646 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u0648\u0636\u0639 \u0647\u0648 \u062c\u0648\u0647\u0631 \u0645\u0627 \u062a\u0642\u062f\u0645\u0647 \u0645\u0646 \u0642\u064a\u0645\u0629 \u0644\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0643\u064a\u0641\u064a\u0629 \u062a\u062d\u0642\u064a\u0642 \u0630\u0644\u0643. \u0625\u0646\u0647 \u0627\u0644\u062a\u0639\u0631\u064a\u0641 \u0627\u0644\u0645\u0648\u062c\u0632 \u0644\u0646\u0634\u0627\u0637\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u060c \u0648\u0647\u0648 \u0645\u0627 \u062a\u0633\u062a\u062e\u062f\u0645\u0647 \u0641\u064a \u0627\u0644\u0644\u062d\u0638\u0627\u062a \u0627\u0644\u0623\u0648\u0644\u0649 \u0645\u0646 \u062a\u0641\u0627\u0639\u0644\u0643 \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646\u060c \u0633\u0648\u0627\u0621 \u0643\u0627\u0646 \u0630\u0644\u0643 \u0641\u064a \u0645\u0643\u0627\u0644\u0645\u0629 \u0633\u0631\u064a\u0639\u0629 \u0623\u0648 \u0639\u0631\u0636 \u062a\u0642\u062f\u064a\u0645\u064a.<\/p>\n

Lead \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0645\u062d\u062a\u0645\u0644<\/strong><\/h3>\n

\u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0645\u062d\u062a\u0645\u0644 \u0647\u0648 \u0627\u0644\u0634\u062e\u0635 \u0627\u0644\u0630\u064a \u0642\u062f \u064a\u064f\u0638\u0647\u0650\u0631 \u0627\u0647\u062a\u0645\u0627\u0645\u064b\u0627 \u0628\u0645\u0646\u062a\u062c\u0643 \u0623\u0648 \u062e\u062f\u0645\u062a\u0643\u060c \u0648\u064a\u0634\u0643\u0644 \u0641\u0631\u0635\u0629 \u0642\u064a\u0651\u0645\u0629 \u0644\u0632\u064a\u0627\u062f\u0629 \u0642\u0627\u0639\u062f\u0629 \u0639\u0645\u0644\u0627\u0626\u0643. \u0633\u0648\u0627\u0621\u064b \u0643\u0627\u0646 \u0647\u0630\u0627 \u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645 \u0646\u0627\u0628\u0639\u064b\u0627 \u0645\u0646 \u062a\u0637\u0627\u0628\u0642 \u0645\u0644\u0641\u0647 \u0627\u0644\u0634\u062e\u0635\u064a \u0645\u0639 \u062a\u0634\u062e\u064a\u0635\u0643 \u0644\u0644\u0645\u0634\u062a\u0631\u064a \u0627\u0644\u0645\u062b\u0627\u0644\u064a\u060c \u0623\u0648 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u062a\u0641\u0627\u0639\u0644\u0647 \u0627\u0644\u0645\u0628\u0627\u0634\u0631 \u0645\u0639 \u0645\u062d\u062a\u0648\u0627\u0643\u060c \u0645\u062b\u0644 \u0627\u0644\u0627\u0634\u062a\u0631\u0627\u0643 \u0641\u064a \u0627\u0644\u0646\u0634\u0631\u0629 \u0627\u0644\u0625\u062e\u0628\u0627\u0631\u064a\u0629\u060c \u0641\u0625\u0646 \u0647\u0624\u0644\u0627\u0621 \u0627\u0644\u0623\u0641\u0631\u0627\u062f \u064a\u0645\u062b\u0644\u0648\u0646 \u0646\u0642\u0637\u0629 \u0627\u0646\u0637\u0644\u0627\u0642 \u0641\u064a \u0645\u0633\u0627\u0631 \u0627\u0644\u0628\u064a\u0639.<\/p>\n

\u0625\u0630\u0627 \u0643\u0646\u062a \u062a\u0637\u0645\u062d \u0644\u0644\u062a\u0645\u064a\u0632 \u0641\u064a \u0639\u0627\u0644\u0645 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u062f\u0648\u0644\u064a\u0629\u060c \u0641\u0625\u0646 \u062f\u0648\u0631\u0629 \u0631\u062c\u0627\u0644 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0644\u062a\u0639\u0644\u0645 \u0627\u0644\u0644\u063a\u0629 \u0627\u0644\u0625\u0646\u062c\u0644\u064a\u0632\u064a\u0629 \u0645\u0646 British Online \u0647\u064a \u0627\u0644\u062e\u064a\u0627\u0631 \u0627\u0644\u0645\u062b\u0627\u0644\u064a \u0644\u0643. \u0635\u0645\u0645\u062a \u0647\u0630\u0647 \u0627\u0644\u062f\u0648\u0631\u0629 \u062e\u0635\u064a\u0635\u064b\u0627 \u0644\u062a\u0632\u0648\u064a\u062f\u0643 \u0628\u0627\u0644\u0645\u0647\u0627\u0631\u0627\u062a \u0627\u0644\u0644\u063a\u0648\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u062d\u062a\u0627\u062c\u0647\u0627 \u0644\u0644\u062a\u0648\u0627\u0635\u0644 \u0628\u062b\u0642\u0629 \u0648\u0641\u0639\u0627\u0644\u064a\u0629 \u0641\u064a \u0628\u064a\u0626\u0629 \u0627\u0644\u0639\u0645\u0644. \u0627\u0633\u062a\u0641\u062f \u0645\u0646 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u062a\u0641\u0627\u0639\u0644\u064a \u0648\u0627\u0644\u0645\u062a\u0645\u064a\u0632 \u0627\u0644\u0630\u064a \u064a\u0639\u0632\u0632 \u0642\u062f\u0631\u0627\u062a\u0643 \u0627\u0644\u0644\u063a\u0648\u064a\u0629 \u0628\u0633\u0631\u0639\u0629\u060c \u0648\u0627\u0646\u0637\u0644\u0642 \u0646\u062d\u0648 \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0646\u062c\u0627\u062d \u0627\u0644\u0645\u0647\u0646\u064a \u0645\u0639 British Online.<\/p>\n

\"\"<\/a><\/p>\n

\u0645\u0635\u0637\u0644\u062d\u0627\u062a \u0628\u0632\u0646\u0633 \u0628\u0627\u0644\u0627\u0646\u062c\u0644\u064a\u0632\u064a<\/span><\/h2>\n

\u0625\u062a\u0642\u0627\u0646 \u0645\u0635\u0637\u0644\u062d\u0627\u062a \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0623\u0645\u0631 \u0623\u0633\u0627\u0633\u064a \u0644\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0641\u0639\u0651\u0627\u0644 \u0648\u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a \u0641\u064a \u0639\u0627\u0644\u0645 \u0627\u0644\u0634\u0631\u0643\u0627\u062a. \u0641\u0647\u0648 \u064a\u0645\u0643\u0646 \u0627\u0644\u0645\u0647\u0646\u064a\u064a\u0646 \u0645\u0646 \u0635\u064a\u0627\u063a\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a\u060c \u0648\u062a\u0628\u0633\u064a\u0637 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a\u060c \u0648\u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u062a\u0639\u0627\u0648\u0646 \u0628\u064a\u0646 \u0627\u0644\u0641\u0631\u0642\u060c \u0645\u0645\u0627 \u064a\u0636\u0645\u0646 \u062a\u0648\u0627\u0641\u0642 \u062c\u0645\u064a\u0639 \u0627\u0644\u0623\u0637\u0631\u0627\u0641 \u0644\u062a\u062d\u0642\u064a\u0642 \u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u0624\u0633\u0633\u0629. \u0625\u0644\u064a\u0643 \u0623\u0647\u0645 \u0647\u0630\u0647 \u0627\u0644\u0645\u0635\u0637\u0644\u062d\u0627\u062a:<\/p>\n

    \n
  • Business Communication \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0641\u064a \u0645\u062c\u0627\u0644 \u0627\u0644\u0623\u0639\u0645\u0627\u0644: <\/strong>\u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0641\u064a \u0645\u062c\u0627\u0644 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0647\u0648 \u0627\u0644\u0639\u0645\u0648\u062f \u0627\u0644\u0641\u0642\u0631\u064a \u0644\u0643\u0644 \u0634\u0631\u0643\u0629 \u0646\u0627\u062c\u062d\u0629. \u0625\u0646\u0647 \u064a\u062a\u062c\u0627\u0648\u0632 \u0645\u062c\u0631\u062f \u062a\u0628\u0627\u062f\u0644 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a\u060c \u0644\u064a\u0635\u0644 \u0625\u0644\u0649 \u062e\u0644\u0642 \u062b\u0642\u0627\u0641\u0629 \u0634\u0641\u0627\u0641\u0629 \u0648\u0641\u0639\u0627\u0644\u0629 \u062a\u0636\u0645\u0646 \u062a\u062f\u0641\u0642 \u0627\u0644\u0623\u0641\u0643\u0627\u0631 \u0648\u0627\u0644\u0625\u0631\u0634\u0627\u062f\u0627\u062a \u0628\u064a\u0646 \u062c\u0645\u064a\u0639 \u0645\u0633\u062a\u0648\u064a\u0627\u062a \u0627\u0644\u0645\u0624\u0633\u0633\u0629.<\/li>\n
  • Management \u0627\u0644\u0625\u062f\u0627\u0631\u0629:\u00a0 <\/strong>\u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0647\u064a \u0641\u0646 \u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0627\u0644\u0645\u062d\u062f\u0648\u062f\u0629 \u0625\u0644\u0649 \u0646\u062c\u0627\u062d\u0627\u062a \u0645\u0644\u0645\u0648\u0633\u0629. \u062a\u0634\u0645\u0644 \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u062a\u062e\u0637\u064a\u0637\u060c \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u060c \u0627\u0644\u062a\u0648\u062c\u064a\u0647\u060c \u0648\u0627\u0644\u062a\u062d\u0643\u0645 \u0641\u064a \u062c\u0645\u064a\u0639 \u062c\u0648\u0627\u0646\u0628 \u0627\u0644\u0639\u0645\u0644 \u0644\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u0646\u0634\u0648\u062f\u0629.<\/li>\n
  • Negotiation \u0627\u0644\u062a\u0641\u0627\u0648\u0636: <\/strong>\u0627\u0644\u062a\u0641\u0627\u0648\u0636 \u0647\u0648 \u0639\u0645\u0644\u064a\u0629 \u0623\u0633\u0627\u0633\u064a\u0629 \u0641\u064a \u0627\u0644\u0623\u0639\u0645\u0627\u0644\u060c \u0633\u0648\u0627\u0621 \u0643\u0627\u0646 \u0630\u0644\u0643 \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0623\u0641\u0636\u0644 \u0627\u0644\u0635\u0641\u0642\u0627\u062a \u0645\u0639 \u0627\u0644\u0645\u0648\u0631\u062f\u064a\u0646 \u0623\u0648 \u0644\u062a\u062d\u062f\u064a\u062f \u0634\u0631\u0648\u0637 \u0639\u0642\u0648\u062f \u062c\u062f\u064a\u062f\u0629. \u0627\u0644\u062a\u0641\u0627\u0648\u0636 \u0627\u0644\u0641\u0639\u0627\u0644 \u064a\u062a\u0637\u0644\u0628 \u0641\u0647\u0645 \u0639\u0645\u064a\u0642 \u0644\u0645\u0635\u0627\u0644\u062d \u0627\u0644\u0637\u0631\u0641 \u0627\u0644\u0622\u062e\u0631\u060c \u0645\u0639 \u0627\u0644\u0627\u0633\u062a\u0639\u062f\u0627\u062f \u0644\u062a\u0642\u062f\u064a\u0645 \u062a\u0646\u0627\u0632\u0644\u0627\u062a \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062a\u062d\u0642\u0642 \u0645\u0643\u0627\u0633\u0628 \u0644\u0643\u0644\u0627 \u0627\u0644\u0637\u0631\u0641\u064a\u0646.<\/li>\n
  • Teamwork \u0627\u0644\u0639\u0645\u0644 \u0627\u0644\u062c\u0645\u0627\u0639\u064a: <\/strong>\u0627\u0644\u0639\u0645\u0644 \u0627\u0644\u062c\u0645\u0627\u0639\u064a \u0647\u0648 \u0627\u0644\u0642\u0648\u0629 \u0627\u0644\u0645\u062d\u0631\u0643\u0629 \u0627\u0644\u062a\u064a \u062a\u062c\u0645\u0639 \u0628\u064a\u0646 \u0645\u0647\u0627\u0631\u0627\u062a \u0648\u062e\u0628\u0631\u0627\u062a \u0627\u0644\u0623\u0641\u0631\u0627\u062f \u0644\u062a\u062d\u0642\u064a\u0642 \u0647\u062f\u0641 \u0645\u0634\u062a\u0631\u0643. \u0641\u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0642\u0648\u064a \u0644\u0644\u0641\u0631\u064a\u0642 \u064a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0627\u0644\u062a\u0646\u0633\u064a\u0642 \u0648\u0627\u0644\u062a\u0639\u0627\u0648\u0646\u060c \u062d\u064a\u062b \u064a\u0643\u0648\u0646 \u0643\u0644 \u0641\u0631\u062f \u0645\u0643\u0645\u0644\u064b\u0627 \u0644\u0644\u0622\u062e\u0631.<\/li>\n
  • Marketing \u0627\u0644\u062a\u0633\u0648\u064a\u0642: <\/strong>\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0647\u0648 \u0627\u0644\u0641\u0646 \u0648\u0627\u0644\u0639\u0644\u0645 \u0627\u0644\u0630\u064a \u064a\u0631\u0628\u0637 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0648\u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0628\u0627\u0644\u0639\u0645\u0644\u0627\u0621. \u064a\u0634\u0645\u0644 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0628\u062d\u062b \u0639\u0646 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0633\u0648\u0642\u060c \u0648\u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a\u060c \u0648\u0627\u0644\u062a\u0631\u0648\u064a\u062c \u0644\u0647\u0627\u060c \u0648\u0628\u0646\u0627\u0621 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<\/li>\n
  • Organization \u0645\u0646\u0638\u0645\u0629: <\/strong>\u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0647\u064a \u0627\u0644\u0647\u064a\u0643\u0644 \u0627\u0644\u0630\u064a \u064a\u062d\u062f\u062f \u0643\u064a\u0641\u064a\u0629 \u062a\u0646\u0638\u064a\u0645 \u0627\u0644\u0623\u0641\u0631\u0627\u062f \u0648\u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0644\u062a\u062d\u0642\u064a\u0642 \u0623\u0647\u062f\u0627\u0641 \u0645\u062d\u062f\u062f\u0629. \u0627\u0644\u062a\u0646\u0638\u064a\u0645 \u0627\u0644\u0641\u0639\u0651\u0627\u0644 \u064a\u062a\u0637\u0644\u0628 \u062a\u0648\u0632\u064a\u0639 \u0627\u0644\u0645\u0647\u0627\u0645 \u0628\u0648\u0636\u0648\u062d \u0648\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u0633\u0624\u0648\u0644\u064a\u0627\u062a\u060c \u0645\u0645\u0627 \u064a\u0636\u0645\u0646 \u0623\u0646 \u062c\u0645\u064a\u0639 \u0623\u062c\u0632\u0627\u0621 \u0627\u0644\u0645\u0624\u0633\u0633\u0629 \u062a\u0639\u0645\u0644 \u0628\u0634\u0643\u0644 \u0645\u062a\u0646\u0627\u063a\u0645.<\/li>\n
  • Market Research \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642: <\/strong>\u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642 \u0647\u064a \u0639\u0645\u0644\u064a\u0629 \u062c\u0645\u0639 \u0648\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u062d\u0648\u0644 \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 \u0644\u0641\u0647\u0645 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u062a\u0641\u0636\u064a\u0644\u0627\u062a\u0647\u0645. \u0647\u0630\u0647 \u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u062d\u0627\u0633\u0645\u0629 \u0644\u062a\u0637\u0648\u064a\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0641\u0639\u0627\u0644\u0629 \u0648\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0641\u0631\u0635 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<\/li>\n
  • Schedule \u062c\u062f\u0648\u0644 \u0627\u0644\u0623\u0639\u0645\u0627\u0644: <\/strong>\u062c\u062f\u0648\u0644 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0647\u0648 \u0627\u0644\u062e\u0637\u0629 \u0627\u0644\u0632\u0645\u0646\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0646\u0638\u0645 \u0627\u0644\u0623\u0646\u0634\u0637\u0629 \u0648\u0627\u0644\u0645\u0634\u0627\u0631\u064a\u0639 \u0644\u062a\u062d\u0642\u064a\u0642 \u0623\u0647\u062f\u0627\u0641 \u0645\u062d\u062f\u062f\u0629 \u0641\u064a \u0625\u0637\u0627\u0631 \u0632\u0645\u0646\u064a \u0645\u0639\u064a\u0646. \u062a\u0646\u0638\u064a\u0645 \u062c\u062f\u0648\u0644 \u0623\u0639\u0645\u0627\u0644 \u0641\u0639\u0627\u0644 \u064a\u0633\u0627\u0639\u062f \u0641\u064a \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0648\u0642\u062a \u0648\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0643\u0641\u0627\u0621\u0629.<\/li>\n
  • Strategy \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629: <\/strong>\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0647\u064a \u0627\u0644\u062e\u0637\u0629 \u0627\u0644\u0634\u0627\u0645\u0644\u0629 \u0627\u0644\u062a\u064a \u062a\u062d\u062f\u062f \u0643\u064a\u0641\u064a\u0629 \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0628\u0639\u064a\u062f\u0629 \u0627\u0644\u0645\u062f\u0649 \u0644\u0644\u0645\u0624\u0633\u0633\u0629. \u062a\u0637\u0648\u064a\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0641\u0639\u0627\u0644\u0629 \u064a\u062a\u0637\u0644\u0628 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0626\u0629 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0648\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0627\u0644\u0645\u062a\u0627\u062d\u0629 \u0648\u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0645\u0633\u0627\u0631 \u0627\u0644\u0623\u0646\u0633\u0628 \u0644\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0646\u062c\u0627\u062d.<\/li>\n
  • Sales\u00a0 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a: <\/strong>\u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0647\u064a \u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u062a\u064a \u064a\u062a\u0645 \u0645\u0646 \u062e\u0644\u0627\u0644\u0647\u0627 \u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0648\u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0625\u0644\u0649 \u0625\u064a\u0631\u0627\u062f\u0627\u062a. \u062a\u062d\u0642\u064a\u0642 \u0646\u062c\u0627\u062d \u0641\u064a \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u064a\u062a\u0637\u0644\u0628 \u0641\u0647\u0645 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u062a\u0642\u062f\u064a\u0645 \u0627\u0644\u0639\u0631\u0648\u0636 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629\u060c \u0648\u0628\u0646\u0627\u0621 \u0639\u0644\u0627\u0642\u0627\u062a \u0637\u0648\u064a\u0644\u0629 \u0627\u0644\u0623\u0645\u062f.<\/li>\n
  • Human Resources (HR) Management \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0627\u0644\u0628\u0634\u0631\u064a\u0629: <\/strong>\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0627\u0644\u0628\u0634\u0631\u064a\u0629 \u0647\u064a \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0623\u0635\u0648\u0644 \u0627\u0644\u0623\u0643\u062b\u0631 \u0642\u064a\u0645\u0629 \u0641\u064a \u0627\u0644\u0645\u0624\u0633\u0633\u0629: \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646. \u062a\u0634\u0645\u0644 \u0647\u0630\u0647 \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u062a\u0648\u0638\u064a\u0641\u060c \u0627\u0644\u062a\u062f\u0631\u064a\u0628\u060c \u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0645\u0647\u0627\u0631\u0627\u062a\u060c \u0648\u062a\u0642\u062f\u064a\u0645 \u0627\u0644\u062f\u0639\u0645 \u0644\u0636\u0645\u0627\u0646 \u062a\u062d\u0642\u064a\u0642 \u0623\u062f\u0627\u0621 \u0639\u0627\u0644\u064a.<\/li>\n
  • Supplier \u0645\u0648\u0631\u062f: <\/strong>\u0627\u0644\u0645\u0648\u0631\u062f \u0647\u0648 \u0627\u0644\u062c\u0647\u0629 \u0627\u0644\u062a\u064a \u062a\u0632\u0648\u062f \u0627\u0644\u0645\u0624\u0633\u0633\u0629 \u0628\u0627\u0644\u0645\u0648\u0627\u062f \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062d\u062a\u0627\u062c\u0647\u0627 \u0644\u0625\u0646\u062a\u0627\u062c \u0645\u0646\u062a\u062c\u0627\u062a\u0647\u0627 \u0623\u0648 \u062a\u0642\u062f\u064a\u0645 \u062e\u062f\u0645\u0627\u062a\u0647\u0627. \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0645\u0648\u0631\u062f\u064a\u0646 \u0628\u0639\u0646\u0627\u064a\u0629 \u0648\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0645\u0639\u0647\u0645 \u0628\u0634\u0643\u0644 \u0641\u0639\u0627\u0644 \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0624\u062b\u0631 \u0628\u0634\u0643\u0644 \u0643\u0628\u064a\u0631 \u0639\u0644\u0649 \u062c\u0648\u062f\u0629 \u0627\u0644\u0645\u0646\u062a\u062c \u0648\u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0646\u0647\u0627\u0626\u064a\u0629.<\/li>\n
  • Financial Reports \u062a\u0642\u0627\u0631\u064a\u0631 \u0645\u0627\u0644\u064a\u0629: <\/strong>\u0627\u0644\u062a\u0642\u0627\u0631\u064a\u0631 \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0647\u064a \u0627\u0644\u0648\u062b\u0627\u0626\u0642 \u0627\u0644\u062a\u064a \u062a\u0639\u0631\u0636 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u0627\u0644\u064a \u0644\u0644\u0645\u0624\u0633\u0633\u0629\u060c \u0648\u062a\u0634\u0645\u0644 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0627\u0644\u0639\u0645\u0648\u0645\u064a\u0629\u060c \u0648\u0628\u064a\u0627\u0646 \u0627\u0644\u062f\u062e\u0644\u060c \u0648\u0628\u064a\u0627\u0646 \u0627\u0644\u062a\u062f\u0641\u0642\u0627\u062a \u0627\u0644\u0646\u0642\u062f\u064a\u0629. \u0647\u0630\u0647 \u0627\u0644\u062a\u0642\u0627\u0631\u064a\u0631 \u062a\u0648\u0641\u0631 \u0646\u0638\u0631\u0629 \u0634\u0627\u0645\u0644\u0629 \u0639\u0644\u0649 \u0627\u0644\u0635\u062d\u0629 \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0644\u0644\u0645\u0624\u0633\u0633\u0629 \u0648\u062a\u0633\u0627\u0639\u062f \u0641\u064a \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0633\u062a\u062b\u0645\u0627\u0631\u064a\u0629 \u0645\u0633\u062a\u0646\u064a\u0631\u0629.<\/li>\n
  • Procedures \u0625\u062c\u0631\u0627\u0621\u0627\u062a: <\/strong>\u0627\u0644\u0625\u062c\u0631\u0627\u0621\u0627\u062a \u0647\u064a \u0627\u0644\u062e\u0637\u0648\u0627\u062a \u0627\u0644\u0645\u062d\u062f\u062f\u0629 \u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u0627\u062a\u0628\u0627\u0639\u0647\u0627 \u0644\u0625\u0646\u062c\u0627\u0632 \u0645\u0647\u0645\u0629 \u0645\u0639\u064a\u0646\u0629 \u0628\u0634\u0643\u0644 \u0635\u062d\u064a\u062d \u0648\u0641\u0639\u0627\u0644. \u0648\u062c\u0648\u062f \u0625\u062c\u0631\u0627\u0621\u0627\u062a \u0648\u0627\u0636\u062d\u0629 \u064a\u0636\u0645\u0646 \u062a\u0646\u0641\u064a\u0630 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0628\u0634\u0643\u0644 \u0645\u062a\u0633\u0642 \u0648\u064a\u0642\u0644\u0644 \u0645\u0646 \u0627\u0644\u0623\u062e\u0637\u0627\u0621.<\/li>\n
  • Profit \u0631\u0628\u062d \/ \u0641\u0627\u0626\u062f\u0629: <\/strong>\u0627\u0644\u0631\u0628\u062d \u0647\u0648 \u0627\u0644\u0647\u062f\u0641 \u0627\u0644\u0646\u0647\u0627\u0626\u064a \u0644\u0643\u0644 \u0646\u0634\u0627\u0637 \u062a\u062c\u0627\u0631\u064a\u060c \u0648\u064a\u0639\u0628\u0631 \u0639\u0646 \u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0648\u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641. \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0631\u0628\u062d\u064a\u0629 \u062a\u062a\u0637\u0644\u0628 \u0625\u062f\u0627\u0631\u0629 \u0641\u0639\u0627\u0644\u0629 \u0644\u0644\u062a\u0643\u0627\u0644\u064a\u0641 \u0648\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0645\u0628\u064a\u0639\u0627\u062a \u0648\u062a\u0633\u0648\u064a\u0642 \u0645\u0628\u062a\u0643\u0631\u0629.<\/li>\n
  • Payable \u0645\u0633\u062a\u062d\u0642 \u0627\u0644\u062f\u0641\u0639: <\/strong>\u0627\u0644\u0645\u0633\u062a\u062d\u0642\u0627\u062a \u0627\u0644\u062f\u0641\u0639 \u0647\u064a \u0627\u0644\u0623\u0645\u0648\u0627\u0644 \u0627\u0644\u062a\u064a \u062a\u0644\u062a\u0632\u0645 \u0627\u0644\u0645\u0624\u0633\u0633\u0629 \u0628\u062f\u0641\u0639\u0647\u0627 \u0644\u0645\u0648\u0631\u062f\u064a\u0647\u0627 \u0623\u0648 \u0627\u0644\u062c\u0647\u0627\u062a \u0627\u0644\u0623\u062e\u0631\u0649 \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0623\u0648 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0645 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u064a\u0647\u0627. \u0625\u062f\u0627\u0631\u0629 \u0647\u0630\u0647 \u0627\u0644\u0645\u0633\u062a\u062d\u0642\u0627\u062a \u0628\u0634\u0643\u0644 \u062c\u064a\u062f \u064a\u0636\u0645\u0646 \u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0627\u0644\u0633\u064a\u0648\u0644\u0629 \u0627\u0644\u0646\u0642\u062f\u064a\u0629 \u0648\u062a\u062c\u0646\u0628 \u0627\u0644\u062a\u0623\u062e\u0631 \u0641\u064a \u0627\u0644\u0633\u062f\u0627\u062f.<\/li>\n
  • Product \u0645\u0646\u062a\u062c:\u00a0<\/strong>\u0627\u0644\u0645\u0646\u062a\u062c \u0647\u0648 \u0627\u0644\u0639\u0646\u0635\u0631 \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0629 \u0627\u0644\u062a\u064a \u062a\u0642\u062f\u0645\u0647\u0627 \u0627\u0644\u0645\u0624\u0633\u0633\u0629 \u0644\u0639\u0645\u0644\u0627\u0626\u0647\u0627. \u062a\u0637\u0648\u064a\u0631 \u0645\u0646\u062a\u062c\u0627\u062a \u0630\u0627\u062a \u062c\u0648\u062f\u0629 \u0639\u0627\u0644\u064a\u0629 \u0648\u062a\u0644\u0628\u064a \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0647\u0648 \u0645\u0641\u062a\u0627\u062d \u0627\u0644\u0646\u062c\u0627\u062d \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a.<\/li>\n
  • Agenda \u062c\u062f\u0648\u0644 \u0623\u0639\u0645\u0627\u0644 \/ \u0623\u062c\u0646\u062f\u0629:\u00a0<\/strong>\u062c\u062f\u0648\u0644 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0647\u0648 \u0627\u0644\u062e\u0637\u0629 \u0627\u0644\u0632\u0645\u0646\u064a\u0629 \u0644\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u0627\u062a \u0623\u0648 \u0627\u0644\u0623\u062d\u062f\u0627\u062b\u060c \u0648\u064a\u062d\u062f\u062f \u0627\u0644\u0645\u0648\u0627\u0636\u064a\u0639 \u0627\u0644\u062a\u064a \u0633\u062a\u062a\u0645 \u0645\u0646\u0627\u0642\u0634\u062a\u0647\u0627 \u0648\u0627\u0644\u0623\u0646\u0634\u0637\u0629 \u0627\u0644\u062a\u064a \u0633\u062a\u062a\u0645 \u0645\u062a\u0627\u0628\u0639\u062a\u0647\u0627. \u0648\u062c\u0648\u062f \u062c\u062f\u0648\u0644 \u0623\u0639\u0645\u0627\u0644 \u0645\u0646\u0638\u0645 \u064a\u0633\u0647\u0645 \u0641\u064a \u062a\u062d\u0642\u064a\u0642 \u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u0627\u062a \u0628\u0643\u0641\u0627\u0621\u0629 \u0648\u0641\u0639\u0627\u0644\u064a\u0629.<\/li>\n
  • Service \u062e\u062f\u0645\u0629:\u00a0<\/strong>\u0627\u0644\u062e\u062f\u0645\u0629 \u0647\u064a \u0627\u0644\u0639\u0646\u0635\u0631 \u063a\u064a\u0631 \u0627\u0644\u0645\u0644\u0645\u0648\u0633 \u0627\u0644\u0630\u064a \u062a\u0642\u062f\u0645\u0647 \u0627\u0644\u0645\u0624\u0633\u0633\u0629 \u0644\u0639\u0645\u0644\u0627\u0626\u0647\u0627\u060c \u0633\u0648\u0627\u0621 \u0643\u0627\u0646 \u0630\u0644\u0643 \u0641\u064a \u0634\u0643\u0644 \u062f\u0639\u0645 \u0641\u0646\u064a\u060c \u0627\u0633\u062a\u0634\u0627\u0631\u0627\u062a\u060c \u0623\u0648 \u062e\u062f\u0645\u0627\u062a \u0645\u0647\u0646\u064a\u0629. \u062a\u0642\u062f\u064a\u0645 \u062e\u062f\u0645\u0627\u062a \u0630\u0627\u062a \u062c\u0648\u062f\u0629 \u0639\u0627\u0644\u064a\u0629 \u064a\u0633\u0627\u0647\u0645 \u0641\u064a \u0628\u0646\u0627\u0621 \u0633\u0645\u0639\u0629 \u0642\u0648\u064a\u0629 \u0648\u0632\u064a\u0627\u062f\u0629 \u0648\u0644\u0627\u0621 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/li>\n
  • Competition \u0645\u0646\u0627\u0641\u0633\u0629:\u00a0<\/strong>\u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0647\u064a \u0627\u0644\u062d\u0627\u0644\u0629 \u0627\u0644\u062a\u064a \u062a\u062a\u0646\u0627\u0641\u0633 \u0641\u064a\u0647\u0627 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u0644\u062a\u062d\u0642\u064a\u0642 \u062d\u0635\u0629 \u0623\u0643\u0628\u0631<\/li>\n<\/ul>\n
    \n
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    \u0641\u064a \u0627\u0644\u062e\u062a\u0627\u0645\u060c \u0625\u0630\u0627 \u0643\u0646\u062a \u062a\u0633\u0639\u0649 \u0644\u062a\u0637\u0648\u064a\u0631 \u0645\u0647\u0627\u0631\u0627\u062a\u0643 \u0641\u064a \u0645\u0635\u0637\u0644\u062d\u0627\u062a \u0627\u0644\u0628\u064a\u0639 \u0648\u0627\u0644\u0634\u0631\u0627\u0621 \u0628\u0627\u0644\u0627\u0646\u062c\u0644\u064a\u0632\u064a<\/span>\u060c \u0641\u0625\u0646 British Online \u0647\u064a \u0634\u0631\u064a\u0643\u0643 \u0627\u0644\u0623\u0645\u062b\u0644 \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u0631\u062d\u0644\u0629. \u0645\u0639 \u062a\u0631\u0643\u064a\u0632\u0646\u0627 \u0639\u0644\u0649 \u062a\u0642\u062f\u064a\u0645 \u062f\u0648\u0631\u0627\u062a \u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u062c\u0648\u062f\u0629 \u062a\u0644\u0628\u064a \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a\u0643\u060c \u0633\u062a\u0643\u0648\u0646 \u0639\u0644\u0649 \u0623\u062a\u0645 \u0627\u0633\u062a\u0639\u062f\u0627\u062f \u0644\u0645\u0648\u0627\u062c\u0647\u0629 \u0623\u064a \u062a\u062d\u062f\u064a \u0644\u063a\u0648\u064a \u0641\u064a \u0639\u0627\u0644\u0645 \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u062f\u0648\u0644\u064a\u0629.<\/p>\n

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Value Proposition \u0639\u0631\u0636 \u0627\u0644\u0642\u064a\u0645\u0629 \u0639\u0631\u0636 \u0627\u0644\u0642\u064a\u0645\u0629 \u0647\u0648 \u0627\u0644\u0648\u0639\u062f \u0627\u0644\u0641\u0631\u064a\u062f \u0627\u0644\u0630\u064a \u062a\u0642\u062f\u0645\u0647 \u0644\u0639\u0645\u0644\u0627\u0626\u0643 \u0648\u0627\u0644\u0630\u064a \u064a\u062c\u0639\u0644\u0643 \u062a\u0628\u0631\u0632 \u0641\u064a \u0633\u0648\u0642 \u0645\u0632\u062f\u062d\u0645 \u0628\u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646. \u0625\u0646\u0647 \u0627\u0644\u0633\u0628\u0628 \u0627\u0644\u0630\u064a \u064a\u062f\u0641\u0639 \u0627\u0644\u0639\u0645\u064a\u0644 \u0644\u0627\u062e\u062a\u064a\u0627\u0631\u0643 \u0639\u0644\u0649 \u0627\u0644\u0622\u062e\u0631\u064a\u0646. \u0633\u0648\u0627\u0621 \u0643\u0646\u062a \u062a\u0642\u062f\u0645 \u062e\u062f\u0645\u0629 \u0639\u0645\u0644\u0627\u0621 \u0627\u0633\u062a\u062b\u0646\u0627\u0626\u064a\u0629 \u0639\u0644\u0649 \u0645\u062f\u0627\u0631 \u0627\u0644\u0633\u0627\u0639\u0629\u060c \u0623\u0648 \u062a\u0648\u0641\u0631 \u0623\u0633\u0631\u0639 \u0646\u0638\u0627\u0645 \u0634\u062d\u0646\u060c \u0623\u0648 \u062d\u062a\u0649 \u062a\u062a\u0645\u064a\u0632 \u0628\u062a\u0642\u062f\u064a\u0645 \u0623\u0633\u0639\u0627\u0631 \u062a\u0646\u0627\u0641\u0633\u064a\u0629\u060c \u0641\u0625\u0646 \u0639\u0631\u0636 \u0627\u0644\u0642\u064a\u0645\u0629 \u0647\u0648 \u0645\u0627 \u064a\u062d\u062f\u062f \u0645\u0643\u0627\u0646\u062a\u0643 \u0641\u064a \u0623\u0630\u0647\u0627\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621. Top of Funnel \u0642\u0645\u0629 \u0627\u0644\u0642\u0645\u0639 \u0642\u0645\u0629 \u0627\u0644\u0642\u0645\u0639 \u0647\u064a \u0627\u0644\u0628\u0648\u0627\u0628\u0629 \u0627\u0644\u062a\u064a \u062a\u064f\u0641\u062a\u062d \u0644\u062c\u0630\u0628 \u0627\u0646\u062a\u0628\u0627\u0647 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646 \u0648\u0625\u062f\u062e\u0627\u0644\u0647\u0645 \u0641\u064a \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0628\u064a\u0639. \u062a\u0645\u0627\u0645\u064b\u0627 \u0643\u0645\u0627 \u0647\u0648 \u0645\u0641\u0647\u0648\u0645 \u0645\u0646 \u0634\u0643\u0644 \u0627\u0644\u0642\u0645\u0639\u060c \u0641\u0625\u0646 \u0627\u0644\u062c\u0632\u0621 \u0627\u0644\u0639\u0644\u0648\u064a \u064a\u0643\u0648\u0646 \u0623\u0648\u0633\u0639\u060c \u0645\u0645\u0627 \u064a\u0633\u0645\u062d \u0628\u062c\u0630\u0628 \u0639\u062f\u062f \u0643\u0628\u064a\u0631 \u0645\u0646 \u0627\u0644\u0623\u0641\u0631\u0627\u062f \u0625\u0644\u0649 \u062f\u0627\u0626\u0631\u0629 \u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645 \u0628\u0645\u0646\u062a\u062c\u0643 \u0623\u0648 \u062e\u062f\u0645\u062a\u0643. \u0647\u0630\u0647 \u0627\u0644\u0645\u0631\u062d\u0644\u0629 \u062a\u062a\u0639\u0644\u0642 \u0628\u062a\u0642\u062f\u064a\u0645 \u0627\u0644\u0639\u0631\u0648\u0636 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0648\u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u062c\u0630\u0627\u0628 \u0627\u0644\u0630\u064a \u064a\u062b\u064a\u0631 \u0641\u0636\u0648\u0644 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0648\u064a\u062c\u0630\u0628\u0647\u0645 \u0644\u0645\u0639\u0631\u0641\u0629 \u0627\u0644\u0645\u0632\u064a\u062f. Closing Ratio \u0646\u0633\u0628\u0629 \u0627\u0644\u0625\u0646\u062c\u0627\u0632 \u0646\u0633\u0628\u0629 \u0627\u0644\u0625\u0646\u062c\u0627\u0632 \u0644\u064a\u0633\u062a \u0645\u062c\u0631\u062f \u0631\u0642\u0645\u060c \u0628\u0644 \u0647\u064a \u0645\u0642\u064a\u0627\u0633 \u0641\u0639\u0644\u064a \u0644\u0623\u062f\u0627\u0621 \u0645\u0628\u064a\u0639\u0627\u062a\u0643. \u0625\u0646\u0647\u0627 \u062a\u0639\u0643\u0633 \u0642\u062f\u0631\u062a\u0643 \u0639\u0644\u0649 \u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0639\u0631\u0648\u0636 \u0625\u0644\u0649 \u0635\u0641\u0642\u0627\u062a \u0646\u0627\u062c\u062d\u0629. \u0628\u0628\u0633\u0627\u0637\u0629\u060c \u0647\u064a \u0639\u062f\u062f \u0627\u0644\u0635\u0641\u0642\u0627\u062a \u0627\u0644\u062a\u064a \u0623\u0628\u0631\u0645\u062a\u0647\u0627 \u0645\u0642\u0633\u0648\u0645\u064b\u0627 \u0639\u0644\u0649 \u0639\u062f\u062f \u0627\u0644\u0639\u0631\u0648\u0636 \u0627\u0644\u062a\u064a \u0642\u062f\u0645\u062a\u0647\u0627. \u0643\u0644\u0645\u0627 \u0643\u0627\u0646\u062a \u0646\u0633\u0628\u0629 \u0627\u0644\u0625\u0646\u062c\u0627\u0632 \u0645\u0631\u062a\u0641\u0639\u0629\u060c \u0643\u0627\u0646\u062a \u062f\u0644\u064a\u0644\u064b\u0627 \u0639\u0644\u0649 \u0641\u0639\u0627\u0644\u064a\u0629 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u0628\u064a\u0639 \u0627\u0644\u062a\u064a \u062a\u062a\u0628\u0639\u0647\u0627. Conversion \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0647\u0648 \u0627\u0644\u0647\u062f\u0641 \u0627\u0644\u0646\u0647\u0627\u0626\u064a \u0641\u064a \u0631\u062d\u0644\u0629 \u0627\u0644\u0628\u064a\u0639\u060c \u062d\u064a\u062b \u064a\u062a\u062d\u0648\u0644 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0645\u062d\u062a\u0645\u0644 \u0625\u0644\u0649 \u0639\u0645\u064a\u0644 \u0641\u0639\u0644\u064a \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631 \u0627\u0644\u0634\u0631\u0627\u0621. \u0647\u0630\u0627 \u0627\u0644\u062a\u062d\u0648\u0644 \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u062d\u062f\u062b \u0639\u0646\u062f\u0645\u0627 \u064a\u0648\u0642\u0639 \u0627\u0644\u0639\u0645\u064a\u0644 \u0639\u0644\u0649 \u0639\u0642\u062f \u0627\u0644\u0634\u0631\u0627\u0621 \u0623\u0648 \u064a\u0643\u0645\u0644 \u0639\u0645\u0644\u064a\u0629 \u0634\u0631\u0627\u0621 \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a. \u064a\u064f\u0639\u062a\u0628\u0631 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0646\u062c\u0627\u062d\u064b\u0627 \u0648\u0627\u0636\u062d\u064b\u0627 \u0644\u062c\u0647\u0648\u062f\u0643 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629\u060c \u062d\u064a\u062b \u064a\u0639\u0646\u064a \u0623\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a\u0643 \u0641\u064a \u062a\u0642\u062f\u064a\u0645 \u0627\u0644\u0642\u064a\u0645\u0629 \u0648\u0625\u0642\u0646\u0627\u0639 \u0627\u0644\u0639\u0645\u064a\u0644 \u0623\u062b\u0645\u0631\u062a \u0646\u062a\u0627\u0626\u062c \u0645\u0644\u0645\u0648\u0633\u0629. Conversion Rate \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0647\u0648 \u0645\u0642\u064a\u0627\u0633 \u062d\u064a\u0648\u064a \u0644\u0646\u062c\u0627\u062d \u062d\u0645\u0644\u0627\u062a\u0643 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629\u060c \u0641\u0647\u0648 \u064a\u0639\u0628\u0631 \u0639\u0646 \u0646\u0633\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646 \u0627\u0644\u0630\u064a\u0646 \u064a\u0642\u0648\u0645\u0648\u0646 \u0628\u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0625\u0644\u0649 \u0639\u0645\u0644\u0627\u0621 \u0641\u0639\u0644\u064a\u064a\u0646. \u064a\u0639\u062a\u0645\u062f \u0647\u0630\u0627 \u0627\u0644\u0645\u0639\u062f\u0644 \u0639\u0644\u0649 \u0645\u0627 \u062a\u0642\u064a\u0633\u0647 \u0628\u0627\u0644\u0636\u0628\u0637\u061b \u0633\u0648\u0627\u0621 \u0643\u0627\u0646 \u0639\u062f\u062f \u0627\u0644\u0645\u0634\u062a\u0631\u064a\u0646 \u0641\u064a \u0645\u062a\u062c\u0631 \u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0623\u0648 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0627\u0644\u0630\u064a\u0646 \u064a\u0634\u062a\u0631\u0643\u0648\u0646 \u0641\u064a \u062e\u062f\u0645\u0629 \u0645\u0639\u064a\u0646\u0629. Conversion Path \u0645\u0633\u0627\u0631 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0645\u0633\u0627\u0631 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0647\u0648 \u0627\u0644\u062e\u0631\u064a\u0637\u0629 \u0627\u0644\u062a\u064a \u062a\u0633\u0644\u0643\u0647\u0627 \u0644\u062a\u0648\u062c\u064a\u0647 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0645\u062d\u062a\u0645\u0644 \u0646\u062d\u0648 \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631 \u0627\u0644\u0634\u0631\u0627\u0621. \u064a\u0631\u0643\u0632 \u0647\u0630\u0627 \u0627\u0644\u0645\u0635\u0637\u0644\u062d \u0639\u0644\u0649 \u0627\u0644\u0631\u062d\u0644\u0629 \u0627\u0644\u0645\u062d\u062f\u062f\u0629 \u0627\u0644\u062a\u064a \u064a\u062e\u0648\u0636\u0647\u0627 \u0627\u0644\u0639\u0645\u064a\u0644\u060c \u0628\u062f\u0621\u064b\u0627 \u0645\u0646 \u0623\u0648\u0644 \u062a\u0641\u0627\u0639\u0644 \u0644\u0647 \u0645\u0639 \u0645\u0646\u062a\u062c\u0643 \u0648\u0635\u0648\u0644\u064b\u0627 \u0625\u0644\u0649 \u0625\u062a\u0645\u0627\u0645 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0634\u0631\u0627\u0621. Cross-Selling \u0627\u0644\u0628\u064a\u0639 \u0627\u0644\u0639\u0627\u0628\u0631 \u0627\u0644\u0628\u064a\u0639 \u0627\u0644\u0639\u0627\u0628\u0631 \u0647\u0648 \u0641\u0646 \u062a\u0642\u062f\u064a\u0645 \u0645\u0646\u062a\u062c\u0627\u062a \u0623\u0648 \u062e\u062f\u0645\u0627\u062a \u062a\u0643\u0645\u064a\u0644\u064a\u0629 \u0644\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0630\u064a \u0623\u0628\u062f\u0649 \u0627\u0647\u062a\u0645\u0627\u0645\u064b\u0627 \u0628\u0645\u0646\u062a\u062c \u0645\u0639\u064a\u0646. \u0625\u0646\u0647\u0627 \u0641\u0631\u0635\u0629 \u0630\u0647\u0628\u064a\u0629 \u0644\u062a\u0639\u0632\u064a\u0632 \u0642\u064a\u0645\u0629 \u0627\u0644\u0628\u064a\u0639 \u0648\u0632\u064a\u0627\u062f\u0629 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u064a\u0644 \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u0632\u0648\u064a\u062f\u0647 \u0628\u062d\u0644\u0648\u0644 \u0625\u0636\u0627\u0641\u064a\u0629 \u062a\u0644\u0628\u064a \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a\u0647. CAC Customer Acquisition Cost\u00a0 \u0623\u0648 \u062a\u0643\u0644\u0641\u0629 \u0627\u0643\u062a\u0633\u0627\u0628 \u0627\u0644\u0639\u0645\u064a\u0644\u060c \u0647\u064a \u0627\u0644\u0645\u0628\u0644\u063a \u0627\u0644\u0630\u064a \u062a\u0646\u0641\u0642\u0647 \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0639\u0645\u064a\u0644 \u062c\u062f\u064a\u062f. \u0647\u0630\u0627 \u0627\u0644\u0645\u0642\u064a\u0627\u0633 \u062d\u0627\u0633\u0645 \u0644\u0641\u0647\u0645 \u0645\u062f\u0649 \u0641\u0639\u0627\u0644\u064a\u0629 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a\u0643 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629. \u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u062a\u0643\u0644\u0641\u0629 \u0627\u0643\u062a\u0633\u0627\u0628 \u0627\u0644\u0639\u0645\u064a\u0644 \u0645\u0631\u062a\u0641\u0639\u0629 \u0644\u0644\u063a\u0627\u064a\u0629 \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0644\u0639\u0627\u0626\u062f \u0627\u0644\u0645\u062a\u0648\u0642\u0639 \u0645\u0646 \u0647\u0630\u0627 \u0627\u0644\u0639\u0645\u064a\u0644\u060c \u0641\u0642\u062f \u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u0625\u0639\u0627\u062f\u0629 \u062a\u0642\u064a\u064a\u0645 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a\u0643 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629. Sales Call \u0645\u0643\u0627\u0644\u0645\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u062a\u0639\u062f \u0645\u0643\u0627\u0644\u0645\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0648\u0627\u062d\u062f\u0629 \u0645\u0646 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0627\u062a \u0641\u064a \u0639\u0627\u0644\u0645 \u0627\u0644\u0628\u064a\u0639\u060c \u0644\u0643\u0646\u0647\u0627 \u0644\u064a\u0633\u062a \u0645\u062c\u0631\u062f \u0627\u062a\u0635\u0627\u0644 \u0639\u0627\u0628\u0631. \u0625\u0646\u0647\u0627 \u0627\u0644\u0644\u062d\u0638\u0629 \u0627\u0644\u062a\u064a \u062a\u062c\u0645\u0639 \u0641\u064a\u0647\u0627 \u0628\u064a\u0646 \u0627\u0644\u062d\u0631\u0641\u064a\u0629 \u0648\u0627\u0644\u0644\u0628\u0627\u0642\u0629 \u0644\u062a\u0642\u062f\u064a\u0645 \u0641\u0643\u0631\u062a\u0643 \u0623\u0648 \u0645\u0646\u062a\u062c\u0643 \u0644\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u060c \u0645\u0639 \u0647\u062f\u0641 \u0648\u0627\u0636\u062d \u0641\u064a \u0630\u0647\u0646\u0643: \u0625\u062a\u0645\u0627\u0645 \u0627\u0644\u0635\u0641\u0642\u0629 \u0628\u0646\u062c\u0627\u062d. \u0633\u0648\u0627\u0621 \u0643\u0646\u062a \u062a\u062a\u0635\u0644 \u0628\u0627\u0644\u0639\u0645\u064a\u0644 \u0639\u0628\u0631 \u0627\u0644\u0647\u0627\u062a\u0641 \u0623\u0648 \u062a\u0631\u062a\u0628 \u0644\u0642\u0627\u0621 \u0634\u062e\u0635\u064a\u060c \u0641\u0625\u0646 \u0645\u0643\u0627\u0644\u0645\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0647\u064a \u0627\u0644\u0641\u0631\u0635\u0629 \u0627\u0644\u0630\u0647\u0628\u064a\u0629 \u0644\u0643 \u0644\u0639\u0631\u0636 \u0642\u064a\u0645\u0629 \u0645\u0646\u062a\u062c\u0643 \u0628\u0637\u0631\u064a\u0642\u0629 \u062a\u062c\u0630\u0628 \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u062a\u062d\u0641\u0632\u0647 \u0639\u0644\u0649 \u0627\u062a\u062e\u0627\u0630 \u062e\u0637\u0648\u0629 \u0627\u0644\u0634\u0631\u0627\u0621. ABC \u0645\u0635\u0637\u0644\u062d \u064a\u0639\u0648\u062f \u0625\u0644\u0649 \u062c\u0630\u0648\u0631 \u062a\u0642\u0646\u064a\u0627\u062a \u0627\u0644\u0628\u064a\u0639 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u0629\u060c \u062d\u064a\u062b \u062a\u0634\u064a\u0631 \u0639\u0628\u0627\u0631\u0629 “ABC” \u0625\u0644\u0649 Always Be Closing\u060c \u0627\u0644\u062a\u064a \u062a\u0639\u0646\u064a “\u0627\u0644\u0635\u0641\u0642\u0629 \u0642\u0628\u0644 \u0643\u0644 \u0634\u064a\u0621”. \u0643\u0627\u0646\u062a \u0647\u0630\u0647 \u0627\u0644\u0639\u0628\u0627\u0631\u0629 \u062a\u0648\u062c\u0647 \u0627\u0644\u0628\u0627\u0626\u0639\u064a\u0646 \u0646\u062d\u0648 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0625\u062a\u0645\u0627\u0645 \u0627\u0644\u0635\u0641\u0642\u0629 \u0628\u0623\u064a \u062b\u0645\u0646\u060c \u0648\u0644\u0643\u0646 \u0645\u0639 \u062a\u0637\u0648\u0631 \u062a\u0642\u0646\u064a\u0627\u062a \u0627\u0644\u0628\u064a\u0639 \u0627\u0644\u062d\u062f\u064a\u062b\u0629\u060c \u0623\u0635\u0628\u062d \u0628\u0646\u0627\u0621 \u0639\u0644\u0627\u0642\u0627\u062a \u0623\u0642\u0648\u0649 \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0623\u0643\u062b\u0631 \u0623\u0647\u0645\u064a\u0629. \u0631\u0628\u0645\u0627 \u064a\u0643\u0648\u0646 \u0645\u0646 \u0627\u0644\u0623\u0646\u0633\u0628 \u0625\u0639\u0627\u062f\u0629 \u0635\u064a\u0627\u063a\u0629 “ABC” \u0625\u0644\u0649 Always Be Connecting\u060c \u0623\u064a “\u0643\u0646 \u062f\u0627\u0626\u0645\u064b\u0627 \u0639\u0644\u0649 \u062a\u0648\u0627\u0635\u0644”\u060c \u0641\u0627\u0644\u064a\u0648\u0645 \u062a\u0639\u062a\u0645\u062f \u0646\u062c\u0627\u062d\u0627\u062a \u0627\u0644\u0628\u064a\u0639 \u0639\u0644\u0649 \u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u0631\u0648\u0627\u0628\u0637 \u0648\u0628\u0646\u0627\u0621 \u0627\u0644\u062b\u0642\u0629 \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0623\u0643\u062b\u0631 \u0645\u0646 \u0645\u062c\u0631\u062f \u0625\u0644\u062d\u0627\u062d \u0644\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0628\u064a\u0639. Cold Call \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0627\u0644\u0628\u0627\u0631\u062f \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0627\u0644\u0628\u0627\u0631\u062f \u0647\u0648 \u0627\u062e\u062a\u0628\u0627\u0631 \u062d\u0642\u064a\u0642\u064a \u0644\u0645\u0647\u0627\u0631\u0627\u062a\u0643 \u0641\u064a \u0627\u0644\u0625\u0642\u0646\u0627\u0639 \u0648\u0627\u0644\u062a\u0648\u0627\u0635\u0644. \u0625\u0646\u0647 \u064a\u0634\u0645\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0645\u0639 \u0639\u0645\u064a\u0644 \u0645\u062d\u062a\u0645\u0644 \u0644\u0645 \u064a\u0643\u0646 \u064a\u062a\u0648\u0642\u0639 \u0627\u062a\u0635\u0627\u0644\u0643\u060c \u0645\u0645\u0627 \u064a\u062c\u0639\u0644 \u0645\u0647\u0645\u062a\u0643 \u0623\u0643\u062b\u0631 \u062a\u062d\u062f\u064a\u064b\u0627. \u0647\u0630\u0627 \u0627\u0644\u0646\u0648\u0639 \u0645\u0646 \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u064a\u062a\u0637\u0644\u0628 \u0646\u0647\u062c\u064b\u0627 \u0630\u0643\u064a\u064b\u0627 \u0648\u0645\u0642\u062f\u0645\u0627\u062a \u0645\u062a\u0645\u064a\u0632\u0629 \u0644\u062c\u0630\u0628 \u0627\u0646\u062a\u0628\u0627\u0647 \u0627\u0644\u0639\u0645\u064a\u0644 \u0645\u0646 \u0627\u0644\u0644\u062d\u0638\u0629 \u0627\u0644\u0623\u0648\u0644\u0649. \u0644\u062a\u062e\u0641\u064a\u0641 \u062d\u062f\u0629 \u0627\u0644\u0645\u0641\u0627\u062c\u0623\u0629\u060c \u064a\u0645\u0643\u0646\u0643 \u0627\u0644\u062a\u0645\u0647\u064a\u062f \u0628\u0625\u0631\u0633\u0627\u0644 \u0628\u0631\u064a\u062f \u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0623\u0648\u0644\u064a \u064a\u0639\u0631\u0651\u0641 \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u0643 \u0648\u0628\u0645\u0646\u062a\u062c\u0643\u060c \u0645\u0645\u0627 \u064a\u062c\u0639\u0644 \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0627\u0644\u0628\u0627\u0631\u062f \u0623\u0643\u062b\u0631 \u0641\u0639\u0627\u0644\u064a\u0629 \u0648\u0623\u0642\u0644 \u0625\u0631\u0628\u0627\u0643\u064b\u0627. Buyer Persona \u0634\u062e\u0635\u064a\u0629 \u0627\u0644\u0645\u0634\u062a\u0631\u064a \u0647\u064a \u062a\u0645\u062b\u064a\u0644 \u0644\u0639\u0645\u064a\u0644\u0643 \u0627\u0644\u0645\u062b\u0627\u0644\u064a\u060c \u062a\u0634\u0645\u0644 \u062a\u062d\u0644\u064a\u0644\u0627\u062a \u062f\u0642\u064a\u0642\u0629 \u062d\u0648\u0644 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a\u0647\u060c \u0648\u0627\u0647\u062a\u0645\u0627\u0645\u0627\u062a\u0647\u060c \u0648\u0633\u0645\u0627\u062a\u0647 \u0627\u0644\u0634\u062e\u0635\u064a\u0629. \u0647\u0630\u0627 \u0627\u0644\u0641\u0647\u0645 \u064a\u0633\u0627\u0639\u062f\u0643 \u0639\u0644\u0649 \u062a\u0648\u062c\u064a\u0647 \u062c\u0647\u0648\u062f\u0643 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0628\u0634\u0643\u0644 \u0623\u0641\u0636\u0644. Average Dollar Per Sale \u0645\u062a\u0648\u0633\u0637 \u0627\u0644\u062f\u0648\u0644\u0627\u0631 \u0644\u0643\u0644 \u0639\u0645\u0644\u064a\u0629 \u0628\u064a\u0639 \u0647\u0648 \u0628\u0628\u0633\u0627\u0637\u0629 \u0645\u0642\u064a\u0627\u0633 \u0644\u062d\u0633\u0627\u0628 \u0645\u062a\u0648\u0633\u0637 \u0642\u064a\u0645\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a\u060c \u062d\u064a\u062b \u064a\u062a\u0645 \u0642\u0633\u0645\u0629 \u0625\u062c\u0645\u0627\u0644\u064a \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0628\u0627\u0644\u0639\u0645\u0644\u0629 \u0639\u0644\u0649 \u0639\u062f\u062f \u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0628\u064a\u0639. \u0639\u0644\u0649 \u0627\u0644\u0631\u063a\u0645 \u0645\u0646 \u0628\u0633\u0627\u0637\u0629 \u0647\u0630\u0627 \u0627\u0644\u0645\u0642\u064a\u0627\u0633\u060c \u0625\u0644\u0627 \u0623\u0646\u0647 \u064a\u0639\u0643\u0633 \u0623\u062f\u0627\u0621<\/p>","protected":false},"author":10,"featured_media":6389,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[27],"class_list":["post-6363","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-27"],"_links":{"self":[{"href":"https:\/\/british-online.uk\/en\/wp-json\/wp\/v2\/posts\/6363","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/british-online.uk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/british-online.uk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/british-online.uk\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/british-online.uk\/en\/wp-json\/wp\/v2\/comments?post=6363"}],"version-history":[{"count":8,"href":"https:\/\/british-online.uk\/en\/wp-json\/wp\/v2\/posts\/6363\/revisions"}],"predecessor-version":[{"id":6519,"href":"https:\/\/british-online.uk\/en\/wp-json\/wp\/v2\/posts\/6363\/revisions\/6519"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/british-online.uk\/en\/wp-json\/wp\/v2\/media\/6389"}],"wp:attachment":[{"href":"https:\/\/british-online.uk\/en\/wp-json\/wp\/v2\/media?parent=6363"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/british-online.uk\/en\/wp-json\/wp\/v2\/categories?post=6363"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/british-online.uk\/en\/wp-json\/wp\/v2\/tags?post=6363"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}